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The Road to Now

#208 Monsanto's Past, Our Future w/ Bart Elmore

The Road to Now

Benjamin Sawyer

Society & Culture, History

4.8628 Ratings

🗓️ 27 September 2021

⏱️ 67 minutes

🧾️ Download transcript

Summary

The Monsanto Company officially ceased to exist when it was acquired by Bayer in 2018, but its legacy lives on in courtrooms, factory towns and farms across the globe. Today the company's name is most associated with the herbicide Roundup and genetically modified seeds, but Monsanto also served as a leading producer of Agent Orange during the Vietnam War, an essential supplier of caffeine and saccharin to Coca-Cola in Coke's early years, and the sole US producer of Polychlorinated Biphenyls (PCBs). In short, Monsanto's history is one that will continue to shape the world well into the future.

In this episode, Bart Elmore joins Bob and Ben to talk about his new book Seed Money: Monsanto's Past and Our Future (W.W. Norton, 2021), and how a small midwestern company founded in 1901 became an agricultural powerhouse by selling solutions to the problems it helped to create.

Dr. Bartow Elmore is Associate Professor of History at The Ohio State University where he specializes in Global Environmental History and the History of Capitalism. He is also the author of the award-winning book Citizen Coke: The Making of Coca-Cola Capitalism (W. W. Norton, 2015). You can follow him on twitter at @BartElmore and find out more about his work at his website, BartElmore.com.

You can hear Bart's first appearance on The Road To Now in episode #140:  Citizen Coke: The History of Coca-Cola w/ Bartow Elmore.

This episode was edited by Gary Fletcher.

For more on The Road to Now, visit our website, www.TheRoadToNow.com. (It's great because it was designed by Seven Ages Design!)

Transcript

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0:00.0

We're going live with the patrons. Good to have you guys here.

0:08.3

Hi patrons. I want to start off by saying thank you to Bart for doing this so that folks

0:13.0

could be here and ask questions. I think most people are aware of Monsanto. One of the things

0:19.6

we do this fun is like sometimes we do episodes where we make people like, you know, you find out about something you never knew about, right? And you bring it in. But then these episodes where we do, we focus on something that's like everyone knows this name. It's like, but everyone's about to find out how complex it is, right, Bart? Right. Yeah. I actually think it, you know, it's weird because I wrote this book on Coca-Cola. And that was a book about a product that you see every day and that it's everywhere. You know, it's so visible. I grew up in Atlanta. You know, I was surrounded by it. And then Monsanto is the opposite. It's like it's everywhere.

0:55.5

They made the synthetic fibers in our clothes, the synthetic rubber and the soles of our shoes. Like everything around me right now is in some way connected to either like a Dow or Monsanto product. And yet we don't really see it. We don't, we don't think of it. So I think it's a great foil to that first story, the Coke story in some ways.

1:12.7

Oh, yeah. Now that's brilliant. You know, both of these books, the Citizen Coke and now

1:17.6

seed money. Well, first we got to introduce Bart. Oh, yeah. Bar Elmore, welcome to the road to

1:25.1

now. Thanks for having me back. It's a pleasure to be with you all.

1:28.0

You know, we have to introduce Bart, but we really don't because this is his second time here.

1:31.7

And he was here for Citizen Coke a few years ago. And now he's here for seed money.

1:37.3

Monsanto's past and our food future. And you kind of threw out this phrase or you kind of work with this phrase in the Monsanto

1:45.9

book and it's also really a part of the Coke story. What is scavenger capitalism?

1:54.3

I love it. Yeah. And I want to say also, I want to say thank you. I think I said this earlier,

1:58.8

but I wanted to thank you all for having me on because when I did the Citizen Coke kind of my first book tour, I think it was one of my last stops on that tour, so to speak, journey. And y'all are one of the first stops on this journey. And I wouldn't have any other way. The conversation was so fun last time.

2:17.6

So thanks.

2:19.3

And I think the scavenger capitalism thing came late in the process like any writer.

2:26.7

You know, you're writing and you're thinking about what's the pattern I'm seeing here.

2:31.0

But with Monsanto, it was very clear.

2:33.3

You know, here's a company for those who may not

2:36.0

know it that started in St. Louis, Missouri in 1901. At the time, it was a real scrappy little firm.

2:43.1

It was, you know, trying to make its name for itself. And that was kind of the fun part of going

2:47.4

back to that past. We think of this company, some of us do now,

...

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