#208 - BIG Changes in PPC and Amazon with Mina Elias

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 26 December 2022

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

The more you use Amazon's listing features, the more legitimate your brand looks and this is going to have a positive impact on your performance. In this episode, special guest Mina Elias discusses the best practices for first-time entrepreneurs and new PPC and Amazon strategies for the upcoming year.

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Transcript

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0:00.0	It drives me nuts when I see someone who's, you know, launched your product on Amazon.
0:04.5	They're like, Andy, I'm not selling very well. And they go and look at their listing.
0:06.8	They got three photos. Like, what are you doing? Maximize. If they give you six or seven or six in a video or whatever, do all of them. Correct me if you think differently, Mina, but my theory is the more you use all these features and spaces and things, the more legitimate you look and it's going to have a positive impact on your performance.
0:32.9	What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isam.
0:37.9	Guys, I'm stoked. Today I have back on the show, Mina Elias. Mina, thank you so much for joining
0:44.0	us on the podcast today.
0:45.4	Dude, happy to be back and we were just talking about this. It's crazy. A hundred episodes
0:50.1	later and one year later, I'm back. I love it. You've been very busy, man.
0:54.0	It just worked out almost perfectly'm back. I love it. You've been very busy, man. It just worked out
0:55.3	almost perfectly, guys. I've already done an interview with Minas. If you guys have not
0:59.9	already listened to that interview, highly recommend it. That is episode 108 on the podcast. This
1:06.7	episode is 208. So exactly 100 episodes later. Again, this was not planned. It just
1:12.4	kind of worked out that way. And almost exactly one year to the calendar later that we're
1:18.8	chatting again. So we're going to chat guys today in this interview. Mina's going to share
1:23.0	some thoughts with you guys, especially focused around advertising, right? We all know that
1:27.4	Mina is the king of
1:28.4	Amazon PPC. So we're going to talk about kind of the changes, some new strategies and things that
1:33.8	we're seeing happening, you know, in this past year and maybe looking into the future a little bit.
1:38.8	And then also some best practices for you guys who are just getting launched with your first products.
1:43.3	I know that's a question that comes up a lot for those of you who are just getting started with this type of
1:47.8	business. What should I be looking for when launching my campaigns? So, Mina, I kind of just want to
1:52.6	start off talking about maybe we could just call this like a year 2022 in review. In this past year,
	...

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