Hey there, side hustle school listeners. Thanks for tuning in today. This is Chris Gill

about your host. I'm excited to welcome you to a new episode and a new failure Friday

episode specifically. Our weekly segment all about business mistakes, missteps, disasters

and of course failure, all those things that go wrong. And so just like our throwback

Thursday segment, conveniently taking place the day before Friday, you get to hear

directly from a side hustler or an entrepreneur who is struggling to get something off the

ground. They're going to tell you a short story of something that went very wrong. We've

been doing these all year. They're very popular. So I just kind of like to get out of the

way here and let you hear directly from that person. And today's short story features

Angela Perkins, the owner of organic now. Organic now is a new business that's doing

well. And Angela was diligent with her product launches. She built this whole strategy, had

it down to a system. And the only problem was maybe she trusted that system a bit too much.

So let's hear the story from her.

Hello, my name is Angela Perkins. I work at a marketing agency and on the side, I'm

building an organic cosmetics brand called Organic Now. I have more than 2,000 email subscribers

and have been following a strategy of launching new products every other month. And for each

launch, I hope to bring in at least $5,000 to $10,000 in new revenue, as well as maintain

activation with customers, even for those who don't want to buy the new product.

Over the past year, I did this four times in a row with no problems. In fact, the fourth

time went so well that it gave me an ambitious idea. I'm always encouraging my subscribers

to live a balanced life and not stay on their phones too much. And since my fourth launch

was a smashing success, and I set up full automation between the shopping cart, email

...