207: The Top Marketing Elements You Need To Consistently See Sales pt. 2

Blessed + Bossed Up

Anchored Media Network

Business, Education, Entrepreneurship, Self-improvement

4.8 • 2.2K Ratings

🗓️ 14 December 2020

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

About this episode:

In this week’s episode, Tatum talks about how to create a marketing plan that never misses

Time Stamps:

4:40: If you are a service-based business, incorporate e-commerce into your New Year strategy.

6:06: Make sure you have an advertising budget in your marketing plan.

11:45: Collaborate with other brands.

13:45: See value where you are.

15:15: Cause marketing is greater than lifestyle marketing.

22:13: Strategy increases sales, not hacks.

26:47: How to re-strategize when your marketing efforts aren’t working

38:24: Podcast marketing advice when you’re just getting started

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Transcript

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0:00.0	You are listening to Blessed and Bostup, presented by Anchor Demedia.
0:05.0	In entrepreneurship podcast for Christians, all about how to make God the CEO of your business.
0:12.0	Get ready to be inspired, challenged, but well equipped to live and build your destiny his way.
0:30.0	Hey guys, welcome to another episode of the Blessed and Bostup podcast.
0:34.0	Last week we were talking about how to create a marketing plan that never misses.
0:38.0	And this week we're going to pick up where we left off there.
0:42.0	So to give you a quick recap, we talked about keywords, our king.
0:46.0	That was point number one.
0:47.0	Make sure that all of your content and the things that your descriptions or whatever it is that you're offering.
0:53.0	If you're on YouTube, remember YouTube is a search engine.
0:57.0	YouTube and Google back and forth between the number one search engine.
1:01.0	So make sure that you are utilizing keywords when it comes to your YouTube channels.
1:07.0	When somebody is searching, for example, if y'all follow me on Instagram,
1:12.0	y'all saw that we had a family photo shoot and I was trying to figure out how I was going to tie this head right.
1:18.0	So I searched how to tie a Gale GLE, sorry if I said it wrong to my African folks.
1:25.0	But I was googling how to tie it because I had this fabric and I know what I was doing.
1:31.0	And so if that is something that you do, your video should have popped up.
1:37.0	So consumer behavior or things like YouTube is that people are searching for things.
1:42.0	So making sure that you have these keywords, make sure you're using them.
1:48.0	Okay.
1:49.0	Also, I touched on voice search.
1:51.0	It's just getting bigger and bigger.
	...

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