207. The Audience Gap

The Kristen Boss Podcast

Kristen Boss

Business, Education, Entrepreneurship, Marketing, How To

4.9 • 751 Ratings

🗓️ 25 March 2024

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you've said to yourself lately, "sales feel tougher than ever," buckle up because this episode is for you. Kristen is dishing out some hard-hitting truths in a lesson that might just change your sales game forever.

What happens when we become too comfortable with our warm market? What if we find ourselves stuck, unable to expand beyond our current circle? This is where the switch happens—the audience gap. It's the shift from reliance on the warm market to tapping into the potential of the cold market.

Let's look at a few highlights:

If you stay comfortable within your warm market for too long, you'll hit a point of market saturation.
The audience gap didn't just happen overnight. It results from complacency – relying solely on your existing customer base and neglecting to expand your reach.
If you want to level up from side hustle money to entrepreneur money, you need to provide value, nurture leads, and expand your audience.
Understand that cold and warm audiences require different strategies. Tailor your messaging and engagement tactics accordingly to maximize your impact.

Bridging the audience gap isn't easy, but it's essential for long-term success. It's not our customers' job to expand our reach—it's ours. This means actively seeking new opportunities, networking with new faces, and continuously providing value to our audience. Remember, growth demands change.

Discover the power of reaching your ideal audience effortlessly with The Audience Accelerator' a game-changing 30-Day content strategy plan that will revolutionize your online presence through targeted marketing strategies and expert guidance.

Grab it for $27

https://kristenboss.com/the-audience-accelerator/

Learn how to grow your cold market inside the Social Selling Academy. Learn more about SSA and enroll here https://thesocialsellingacademy.com/

Thanks for listening! Do you have a question about network marketing? Kristen can help! Drop your question here, and she just might answer it live on the podcast: https:/Kristenboss.com/question

Transcript

Click on a timestamp to play from that location

0:00.0	Hey there. I know if you're like a lot of my listeners, you're listening here week after week,
0:09.5	maybe binging my podcast and trying to take all the notes and really implement it into your
0:14.5	business. But here's the thing. There's something between knowing what to do and actually doing
0:19.1	and following through and trying to piece everything
0:21.3	together on your own. Well, you don't have to do that. I don't want you struggling any more than you
0:25.3	have to be, which is why I want you to check out the hub. The hub is the ultimate place for you
0:29.5	to learn the foundational habits and skills, such as connecting, building relationships,
0:34.3	writing content, and how to sell without filling icky in the online space.
0:38.4	It is the ultimate place for you to learn the sustainable habits and business skills in the
0:42.8	social selling space. The other offer you need to look at is if you are ready to expand into
0:47.5	your cold market, grow your audience, learn the skills of lead generation, talking to a target
0:52.3	market, and learn sustainable business strategies
0:54.6	that really are evergreen, no matter what business model you're in, you're going to want
0:58.6	to check out the Social Selling Academy. The links are in the show notes. Of course, we have all
1:02.5	kinds of testimonials because I've helped thousands of students just like you. So be sure to
1:06.6	check that out. Now, back to the show.
1:26.6	Thank you. that out. Now, listening to the unknown.
1:36.3	You are listening to the Christenbas podcast.
1:39.3	I'm your host, Kristen Boss.
1:41.3	As a best-selling author and performance coach,
1:43.3	I'm on a mission to share about
1:45.2	sustainable and purposeful approaches to both business and life. Each week, I bring relevant
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Kristen Boss, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Kristen Boss and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.