207: How to Use Video and YouTube to Grow Your Business

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.7 • 1.6K Ratings

🗓️ 22 December 2016

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Thomas Frank is the College Info Geek and you can find him at collegeinfogeek.com. Thomas also has a podcast, and a YouTube channel with an impressive following of over 400,000 subscribers and over 14 million views. Thomas’ blogging journey started back in 2010 when he applied to join a team of writers working on a blog in the college/student niche - but he was unsuccessful. He decided to publish his post on his own site, started introducing different forms of multimedia over the years, and stumbled across a love for producing entertaining YouTube videos. “There wasn’t a whole lot of really compelling content for how to study, how to take tests, how to read text books, all the kinds of questions students were asking me about as a blogger.” Thomas told me. This was an open door for him to produce high-quality informational videos in his niche and provide the kind of content his audience wanted. Thomas is now a “YouTuber”, and although he has many income streams his YouTube channel ad revenue makes up a large portion of his monthly income. Tune in to hear how Thomas grew his YouTube channel to 400k subscribers in 2.5 years. He shares his marketing hacks, tips he used to write more compelling titles that perform well in YouTube’s search algorithm and attracts more clicks, and how he developed a lead magnet that not only attracts email subscribers but earns decent revenue too. Full Show Notes and PDF Highlight Reel: How to Use Video and YouTube to Grow Your Business

Transcript

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0:00.0	Side Hustle Show 2007, how do you use video and YouTube to grow your business?
0:04.4	Welcome to the Side Hustle Show, where aspiring part-time entrepreneurs learn how to turn their
0:10.9	side hustle dreams into reality.
0:13.6	Because your 9 to 5 may make you a living,
0:15.9	but your 5 to 9 makes you alive.
0:18.6	And now your host, Nick Loper
0:27.0	What's up? Nick Loper here.
0:28.0	Welcome to the Side Hustle Show
0:29.0	where it's all about ideas, action and results toward building those job-free income streams.
0:33.7	I want to introduce a friend of mine who has done an excellent job of building said income
0:37.2	streams largely on the back of his super-popular YouTube channel.
0:40.8	Thomas Frank is the College Info Geek. You can find him at
0:44.1	College Infogique.com. I invited Thomas on the show to school me in the ways of
0:47.9	video and YouTube because it's an area I'm looking at for growth and to
0:51.8	potentially reach more side hustlers in the upcoming
0:54.4	year. Now his channel has over 400,000 subscribers and over 14 million lifetime views and
1:00.9	those numbers will be out of date even by the time you're listening to this because every time I go to the page and hit refresh
1:05.8	the numbers have already gone up. Now on top of that he's also used the channel to build an email list of more than 100,000 subscribers in a little over two years, about two and a half
1:15.0	years.
1:16.0	That's huge.
1:17.0	So stick around here, his best practices for video creation and growing a video following, his
1:22.2	YouTube SEO secrets secrets and how all those millions of
	...

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