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Perfume Room

207. DAISY BOW ~ 'Gourmands,' 'Authenticity,' & Other Western Constructs.

Perfume Room

Emma Vernon

Arts, Fashion & Beauty

4.9618 Ratings

🗓️ 31 March 2026

⏱️ 66 minutes

🧾️ Download transcript

Summary

A Part-Time Assistant Professor at The New School, FIT, and Marymount Manhattan whose work centers on French food and identity, perfume, and (French) language instruction, as well as an instructor at the Fragrance Alliance, Daisy Bow interrogates fragrance from a critical, cultural, and academic lens.

Today we discuss the colonial roots behind gourmands, the case for the 'basic bitch' perfume, why reformulations are your friends, defining 'sexy' scents, and the notion of cultural appropriation in the age of globalization and transculturation.

FRAGS MENTIONED:

Celine: Dans Paris, Saint Germain des Pres;  Matiere Premiere Parisian Musc, ELOREA Bae Frais, Caron, Gap Dream, CK be, Dior Dune, Chanel No. 5, Debbie Gibson Electric Youth, Mugler: Angel, Alien; EM Molecule 01, Marc Jacobs EDP, Michael Kors, Frederic Malle Outrageous, d’Annam Pho Breakfast, ELOREA, J Scent, Arquiste, Ella K, BBW Warm Vanilla Sugar, Demeter: Jelly Donut, Baby Powder; Pure Instinct, Frederic Malle Saint des Saints

FOLLOW DAISY: @je_suis_daisyb

TAKE HER COURSE: fragrancealliancenetwork.com/products/perfume-history-y2k

BOOK A SCENT STYLING SESSION WITH ME: stele.nyc/emma

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the perfume room. I am so excited about our guest today. Many of you already know her. Today we are joined by Daisy Bo.

0:19.0

Daisy is a part-time assistant professor of French at the new school, the Fashion Institute

0:23.8

of Technology, and Marymount Manhattan College.

0:27.4

She earned her PhD from New York University, and her work focuses on French food and identity,

0:32.5

perfume, and online language instruction.

0:35.8

All of the courses that she teaches at these universities are in French.

0:40.5

But if you are not currently enrolled in school and or you don't speak French, fret not.

0:46.6

Because Daisy also teaches one-off classes in English on perfume history and material culture

0:52.3

for the Fragrance Alliance Network in New York City.

0:55.8

I met Daisy a few years back at a perfume event, and I have been a fan of hers ever since.

1:00.7

There was so much that Daisy and I wanted to chat about, and in our limited hour, we really tried to cover as much ground as we could.

1:09.8

Daisy makes the case for the basic bitch perfume.

1:12.8

We talk about her foray into perfumery and the origins of the courses that she teaches,

1:18.4

and then we move into the meat and potatoes.

1:22.2

Though, if I'm to reflect on our conversation, perhaps meat and potatoes, is not the best choice of words.

1:28.8

We talk not just about the notion of decolonizing and decentralizing scent, but Daisy

1:33.9

posits that if we are really to interrogate this topic, this conversation goes far beyond

1:39.4

banning the O word in perfumery.

1:41.9

More specifically, Daisy explains that it extends to gourmand's, how we label them and how we

1:48.6

talk about them, which transparently is a topic that I hadn't really considered before

1:52.9

Daisy shared her perspective.

1:55.0

We also talk about the smell of sexy and how loaded that word is, sexy how, sexy how, and sexy to whom? And we end on a question for you,

...

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