Welcome listeners, this is Chris Gellipo, your host of Side Us All School.

Today is our weekly segment known as Failure Friday.

Failure Friday, a collection of short stories about mistakes, missteps, disasters, and of course, failure.

You get to hear directly from a side usler or small business owner who has struggled to get something off the ground

or otherwise encountered the situation that I call Assumption Meets Reality.

And they're going to tell you this story in their own words of something that went very wrong.

Today's short story features Leanne Antonio, owner of Bad Day Box.

Bad Day Box. It features Snail Mail Self Care.

I love that tagline. Snail Mail Self Care. She's going to explain more about what that is in her story.

But as she prepared to launch, Leanne invested a ton of time and drew on 15 years of marketing experience.

Just one problem. As you'll hear, she planned to launch on Kickstarter and the platform had a different idea.

Alright, let's hand it over to Leanne for the full story.

Hey everyone, I'm Leanne Antonio and the founder of Bad Day Box, which is a modern care package you can send to a friend.

Self Care is personal and can come in many forms.

When people are going through hard times, they might find comfort in staying at home and focusing on wellness

or being distracted by traveling. Getting outside or trying something new.

Bad Day Box brings personally curated gifts featuring handmade, small batch, women owned,

BIPOC owned, LGBTQI owned, eco-friendly and charitable products.

The road that led me to Bad Day Box stemmed from heartbreak. When life didn't go as planned a couple years ago,

I channeled my bad days into finding healthy ways to heal.

I was fortunate to have so many people show up for me.

At a time when there was definitely no card for this, they found ways to express love and remind me to eat, sleep, and be kind to myself.

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