205: Being Radically Relevant In A Noisy Market With Bill Cates
Your First Thousand Clients with Mitch Russo
Mitch Russo
5.0 • 104 Ratings
🗓️ 8 August 2020
⏱️ 43 minutes
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Summary
With probably thousands of competitors in the same broad space you’re doing business in, how can you cut through all the noise and win your ideal clients? This is a question of relevance, and Bill Cates, the original Referral Coach, is the master of radical relevance – the art of winning ideal clients for your business. His business philosophy is based on really knowing your market and ideal clients, empathizing with them, and delivering a market message targeted to their needs and interests. Starting as a band drummer and wanderer, Bill finally found his passion in entrepreneurship, starting and selling two book publishing companies and authoring four books of his own. For the last 25 years, he has been speaking professionally and coaching small business owners, salespeople, and professionals, helping them learn about referrals and building client relationships. Join in as he talks with Mitch Russo on the podcast.
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Transcript
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| 0:00.0 | If you're a business owner, you don't need us to tell you running a business is tough. |
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| 0:24.8 | NetSuite.com slash C-suite. Netsuite.com slash C-suite. You're going to be. Podcasting from |
| 0:49.0 | from beautiful South Florida, |
| 0:50.8 | welcome to another episode of your first thousand clients, |
| 0:54.6 | the show that focuses on how to create success first for yourself |
| 0:58.8 | and then all the people in your world. |
| 1:01.3 | Your first thousand clients is hosted by CEO advisor and best-selling |
| 1:05.4 | author Mitch Russo. Listen as Mitch and his inspiring guests share how to turn your |
| 1:11.0 | hidden assets into a rich recurring revenue stream. |
| 1:14.0 | Discover revenue streams you never had, increased continuity profits, |
| 1:18.0 | and help you acquire extraordinary value for your company and family. And now here's your host, |
| 1:27.0 | makes Russo. |
| 1:29.0 | Welcome to this moment in time when you get to chill out, tune in and extract wisdom you could use to grow your business with your first thousand clients. |
| 1:40.0 | And we are here to support you by making sure you know what is working now in business and in life. |
| 1:46.0 | And if you're listening right now and have a business that is in need of some love, you know, some revenue profits, |
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... |
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