#204 - The Mastermind Behind Netanyahu's New Media (Topaz Luk)
Two Nice Jewish Boys
Eytan and Naor
1.7 • 804 Ratings
🗓️ 4 August 2020
⏱️ 60 minutes
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| 0:00.0 | This is Aiton Weinstein. |
| 0:01.7 | And I'm Naor Menninger, and you're listening to Two Nice Jewish Boys. |
| 0:12.1 | This podcast is made in collaboration with the Jewish Journal. |
| 0:15.9 | Check them out at Jewishjournal.com. |
| 0:18.3 | Also in collaboration with Arutscheva, Israel National News.com. |
| 0:23.0 | And last but not least, in collaboration with Australian Jewish News, check them out at |
| 0:28.3 | AJN.timesof Israel.com. If you'd like to support the podcast, visit 2NJB.com |
| 0:35.2 | slash donate. |
| 0:55.2 | A legendary Jewish poet once wrote, it's lonely at the top. And indeed, the higher you climb in politics, the lonelier it gets. And when you're the prime minister of Israel, which some might argue is the most difficult job in the world, and you need to decide whether or not to attack Iran, for instance, you can |
| 1:01.3 | listen to smart people, sure, but no one will be there when you make the final decision, no one |
| 1:06.5 | but you. And still, even prime ministers can do everything by themselves. They must surround themselves |
| 1:12.5 | with dedicated, smart, and excellent people who will help them say what they think from time to time, |
| 1:19.2 | and most of all, will be there when they are needed. Topaz Luke was only 22 years old when he got a |
| 1:26.1 | phone call from the Prime Minister of Israel. |
| 1:28.3 | He was freshly out of Doverzsah, the luxurious IDF spokesman unit, where he specialized |
| 1:33.3 | in social media and helped the IDF revolutionize its online presence. |
| 1:38.3 | Not long after, he found himself working with Benjamin Netanyahu, one of the most influential, |
| 1:43.3 | historic, also controversial, |
| 1:46.4 | leaders in the history of our young country. More than five years and a gazillion political |
| 1:51.9 | campaigns later, Topaz is still the prime minister's new media consultant and one of his most |
| 1:57.1 | devoted and closest advisors. We're thrilled to have Topaz on the show today to talk about |
| 2:02.4 | these turbulent times in Israel, his work with the prime minister, his world views, and much, much more. |
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