204. How To Take The Leap of Starting a Business with Lori Harder

the bossbabe podcast

Natalie Ellis

Entrepreneurship, Education, Marketing, Self-improvement, Business

4.9 • 2.6K Ratings

🗓️ 8 February 2022

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

Building a business can seem glamorous to the outside world, but the reality can be filled with loss, loneliness and times when you just want to give up. But you don’t have to go through it alone. So how do you push through when your inner voice is not your biggest cheerleader? What do you do when everything keeps going wrong? You flip the script and use your struggles to your advantage. This week's guest, serial entrepreneur Lori Harder, is here to push you in the right direction. In this episode, she reveals how to turn your struggles into strengths by calling on your community for support. Plus, Lori reflects on the obstacles she overcame to launch her female-funded rosé wine spritz brand, Lite Pink, and shares how she uses fear as fuel to keep getting up whenever she gets knocked down. If you've ever wanted to quit your own business, this conversation will flip your perspective. Listen now! Highlights: Why your community is the #1 indicator of your business’s success. How to turn your niche idea into a fully-fledged product business. What you can do right now to find your business support system + why it matters. The ONE thing that helped Lori overcome her fear of numbers + build confidence as a business owner. The pitfalls of a product-based business + how to avoid them. Why investing in female-founded companies is one of the BEST choices you can make. Links: Your Ultimate Roadmap To Making Six Figures In 2022 Litepink.com Earn Your Happy: BossBabe Mentality for the Win – With Danielle Canty Follow: BossBabe: @bossbabe.inc Danielle Canty: @daniellecanty Lori Harder: @loriharder + @drinklitepink Natalie Ellis: @iamnatalie

Transcript

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0:00.0	I think what we need to understand is like you are the only one who will be
0:04.4	gifted with the vision in the beginning and it's up to you to stay faithful
0:08.9	enough to it long enough for it to deliver the rest of the pieces.
0:14.0	A boss babe is unapologistically ambitious and paves the way for herself and other women to rise.
0:19.0	Keep going and fighting on.
0:21.0	She is on a mission to be her best self in all areas. It's just
0:23.9	believing in yourself. Confidently stepping outside her comfort zone to
0:27.2	create her own vision of success. Welcome to the Boss Food
0:31.8	podcast, the place where we share with you the real behind the scenes of building successful businesses, achieving people performance and learning how to actually balance it all.
0:40.0	I'm Daniel Kante, president of Boss Babe and your host for this week's episode.
0:45.0	Now, I mean, I've said this a lot, but I really always genuinely, and I love speaking to female founders,
0:50.3	but this conversation today is actually kind of rare because quite often we have business people on here who share their hard times with us. They're always vulnerable. They share the hard times, but they share them after they've normally come out the other side and this
1:04.8	one's a little bit different because Lori my amazing friend Lori harder she has not
1:09.6	started one not two not three but she has just started her fourth business. Now not only is she an
1:16.0	incredible female entrepreneur and she's had a lot of success in the past, but she's actually coming
1:21.7	on today to share where she's at now. Her fourth business, a product-based business called Light Pink, which I'm actually an investment as well. I'm so excited, but she really talks about all the struggles that she's had and is having along the way.
1:35.0	She hasn't got the story where everything comes good in the end,
1:38.2	like she's still in it.
1:39.6	And I actually think it's really refreshing.
1:41.2	So for anyone who has a business who is in it right now who is
1:45.2	finding it hard who feels like you know what I deserve a little break over here and
1:50.7	just the things keep coming no you, you are not alone. It's completely normal. We're all
	...

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