Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now let's get started.

Oh my friend, if I got a dozy of a marketing your business episode for you, this one was an

interview that I did with my dear friend, Shelley Brander. She's the author of a brand new book called

Move the Needle,

Yarns from an unlikely entrepreneur. And in it, we talk about how do you take that creative idea,

that idea that has been burning in your soul, you know you want to get it out, but for whatever

reason you haven't. Maybe it's uncertainty of how to move

forward, or maybe it's because you've been surrounded by people who've told you, ah, you can't make

money with that. No, that's not in a market that you can build a business around. If that describes

you, you're going to love this interview because Shelley has built a multi-million dollar a year business in the knitting

niche. And it is incredible. And in this interview, we talk about how she's done it and how you can do

it too. And I highly recommend you go and take a look at her brand new book called Move the Needle,

yarns from an Unlikey Entrepreneur.

It is full, full of incredible stories, but more importantly, lessons about how to take

that creative idea inside you and turn it into an amazing business.

So without further ado, let's dive right in to my interview with Shelley Brander.

Well, hello there, my friends.

Welcome.

It is me, Stu, here for you.

And today, I am joined by the lovely Shelley Brander.

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