#2034 - Q&A: “I don’t know where my customers are coming from…”
Side Hustle School
Chris Guillebeau
4.7 • 3.3K Ratings
🗓️ 27 July 2022
⏱️ 6 minutes
🧾️ Download transcript
Summary
In today’s episode, a consultant wonders how customers are finding them. If you don’t know the answer to this question, you might be doing the wrong things—but how do you find out?
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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
Show notes: SideHustleSchool.com
Email: team@sidehustleschool.com
Be on the show: SideHustleSchool.com/questions
Connect on Instagram: @193countries
Visit Chris's main site: ChrisGuillebeau.com
Read A Year of Mental Health: yearofmentalhealth.com
If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼
Hosted on Acast. See acast.com/privacy for more information.
Transcript
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| 0:00.0 | In today's question and answer episode, we're going to hear from a consultant who wonders |
| 0:13.2 | how customers are finding them. |
| 0:15.3 | Really interesting here. |
| 0:16.8 | You could just ask them, I suppose, but let's assume you've got a lot of customers. |
| 0:20.7 | Let's assume you've got a website, you've got people coming to the website, not everybody |
| 0:24.5 | actually checks out and makes a purchase. |
| 0:27.0 | Where do all these people come from? |
| 0:28.2 | How do you figure out which ones are making a purchase? |
| 0:31.0 | How do they go about navigating their journey? |
| 0:33.4 | How are they persuaded and so on? |
| 0:35.5 | Or not persuaded if they don't make a purchase? |
| 0:37.5 | Now, if you don't know the answer to this question, if you're selling something, you might |
| 0:40.8 | be doing the wrong things. |
| 0:42.6 | But of course, how do you actually find out? |
| 0:45.6 | So this is pretty important because you could be making decisions based on incorrect information. |
| 0:50.8 | You could be spending a lot of time on Instagram, just for example, even though not a single |
| 0:54.6 | client has ever found you that way. |
| 0:56.6 | You could be devoting hours to writing a blog that no one reads. |
| 0:59.4 | And it's not just time, as important as time is. |
| 1:03.1 | That's extremely important. |
| 1:04.1 | But also, you could be spending money on ads that aren't converting. |
| 1:07.5 | But if you have customers coming in from another source, you might misattribute them to the |
... |
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