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The Knowledge Project with Shane Parrish

#203 Erin Wade: The Mac and Cheese Empire

The Knowledge Project with Shane Parrish

Farnam Street

Business, Investing, Entrepreneurship

4.72.9K Ratings

🗓️ 17 September 2024

⏱️ 66 minutes

🧾️ Download transcript

Summary

When Princeton-educated attorney Erin Wade left law to open a restaurant, she didn't just create award-winning comfort food—she engineered a revolutionary workplace culture. This conversation reveals how she transformed an Oakland mac and cheese restaurant into a laboratory for modern management principles.

Wade shares her groundbreaking 'color code of conduct' system (now adopted globally) and her radical approach to open-book management. A masterclass in building culture, solving industry-wide challenges, and leading with precision rather than convention.

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(00:00) Intro

(02:30) Wade's surfing obsession

(04:42) Defeating overthinking

(05:00) Wade's background in food

(06:40) Wade's law detour

(10:20) On being fired

(12:40) Early mistakes and freedom

(20:00) Employee-centric companies

(32:30) Homeroom Hard Times

(34:40) How Wade's law background helped (and hurt)

(42:40) The Color Code of Conduct

(49:30) Why Wade sold Homeroom (and how she felt)

(55:58) Impact vs. Intent

(59:00) Why titles are important

(01:04:00) On success

Transcript

Click on a timestamp to play from that location

0:25.8

I had been coming home on a day that was just super depressing. And all I wanted to do is curl up in front of the television, which is just like a big bowl of mac and cheese. But I realized that there was no place I could go to get really good mac and cheese, which is sort of nuts. I pulled out the recipe that I had grown up making with my dad. I made this delicious bowl of mac and cheese. And I'm sitting on my couch and eating it when I sort of have this aha moment thinking, huh, there was no restaurant I could go to get this. This restaurant should exist.

0:30.7

I think I should open it. And so when I got fired, I was like, this is my moment to try this bizarre idea of opening a mac and cheese restaurant. If I fail, I'll just be back to what I was

0:36.1

already doing, which is, you know, to sell my soul to make a lot of money working as a lawyer.

0:40.1

I realize that my worst case scenario was basically the life I was already living.

0:51.4

Welcome to the Knowledge Project.

0:53.2

I'm your host, Shane Parrish. In a world where knowledge is power, this podcast is your toolkit for mastering the best of what other people have already figured out. If you're listening to this, it means you're not a sporting member. Members get early access to episodes, my personal reflections at the end of episodes, no ads, exclusive content, hand-edited transcripts, and more.

1:13.1

Check out the link in the show notes for more information. My guest today is Aaron Wade, who turned

1:17.5

mac and cheese into a multi-million dollar empire. We talk about the mistakes she made starting

1:22.3

out as a first-time founder with no experience in industry, empowering employees, open book

1:27.2

management, her unique

1:28.5

and viral policy on harassment, how titles can be effective, dealing with disciplinary problems

1:34.9

at work, and how she focuses and reasons around a collective success model. You'll walk away from

1:40.6

this episode with a different lens around running a business and a front row seat

1:44.6

for what it's like to start and scale one. It's time to listen and learn. There are too many

1:52.4

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1:57.5

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2:08.9

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2:14.8

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2:24.1

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2:33.3

What are you obsessed with right now?

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