You've probably been telling not so good stories all your life.

And you've probably heard people who tell amazing stories all the time.

It turns out that's not actually something that people are born with.

It's just strategic.

And if you become a little more strategic, you can be one of those people, right?

Now we want to know.

Now we're curious. We're not giving anything away. We're not indicating the end, but we're finding something that's going to like

appeal to people in a real emotional way. We're going to identify a need they have. And if we

identify an appropriate need, then we're going to grab our audience and they're going to pay attention.

Yeah. appropriate need, then we're going to grab our audience and they're going to pay attention. Welcome to the Knowledge Project, the biweekly podcast exploring the powerful ideas, practical

methods, and mental models of others.

In a world where knowledge is power, this podcast is your toolkit for mastering the best

of what other people have already figured out.

I'm your host, Shane Parrish.

Before we dive in, I have a quick

favor to ask. If you're enjoying the show and listening on Apple Podcasts, Spotify, or any other

platform, please take a moment and hit the follow button now. The more followers we have, the better

guests we can bring on to share their knowledge with you. Thank you. If you want to take your

learning the next level, consider joining our membership program at

FS.Blog slash membership. As a member, you'll get my personal reflections at the end of every episode,

early access to episodes, no ads, including this, exclusive content, hand-edited transcripts,

and so much more. Check out the link in the show notes for more.

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