203. Driving Revenue with (Unpaid) Speaking Engagements: $45K Case Study

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 17 July 2023

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

How do you maximize revenue and list growth from an unpaid speaking engagement? When copywriter and brand strategist Zafira Rajan was asked to speak at Amy Porterfield’s virtual event, she leveraged the opportunity to beta test a freebie that led to an $11 tripwire product through a series of subsequent upsells, iterations, and strategic collaborations, this tripwire funnel resulted in more than $45,000 and 600 new customers added to her business - far more than the upfront speaking fee she would have fetched for her first keynote. In today’s case study, Zafira shares her secrets on how she tied her speaking topic directly to a carefully aligned tripwire offer, achieving a remarkable 52% conversion rate from freebie opt-in to immediate purchase. She’ll also reveal the conclusion she drew from selling this product through open/close cart launches versus evergreen, how to leverage a digital product like this to get in front of other people’s audiences, and her hot take on accepting exposure as payment. If you know you could be doing more with the visibility opportunities you get, this candid conversation is your crash course. View the transcript for this episode at: https://otter.ai/u/_l53xU4N089w56OfcAsrX8kykqs?utm_source=copy_url Thank you to our sponsors: Calling all creative entrepreneurs! Use code 'CEO' at checkout to join Tiffany Napper's coaching membership, Upleveler Society, for only $49/month when you go to https://www.tiffanynapper.com/upleveler-society Head to https://zafirarajan.lpages.co/spk-ceo/ to get Zafira's Sales Page Personality Kit! Connect with Zafira: www.zafirarajan.com https://zafirarajan.substack.com/ Instagram: @zafira.rajan What’s Your Brand’s Core Essence? Take this 2-minute quiz to learn how to stand out powerfully and consistently: bit.ly/zafira-rajan-quiz Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	You're listening to Kivocalda CEO, Episode 203. How do you maximize revenue and list growth from an unpaid speaking engagement?
0:09.3	When copywriter and brand strategist Zafira Rajin was asked to speak at Amy Porterfield's virtual event, she leveraged the opportunity to beta test a freebie that led to an $11 tripwire product.
0:23.2	Through a series of subsequent upsells, iterations, and strategic collaborations,
0:27.3	this tripwire funnel resulted in more than $45,000 and 600 new customers added to her
0:34.9	business, far more than the upfront speaking fee she would have
0:38.1	fetched for her first keynote. In today's case study, Zafira shares her secrets on how she
0:43.6	tied her speaking topic directly to a carefully aligned tripwire offer, achieving a remarkable
0:49.7	52% conversion rate from freebie opt-in to immediate purchase. She'll also reveal the conclusion
0:55.9	she drew from selling this product through open-clothes cart launches versus Evergreen,
1:00.8	how to leverage a digital product like this to get in front of other people's audiences,
1:05.5	and her hot take on accepting exposure as payment. If you know you could be doing more with the visibility opportunities you get,
1:13.3	this candid conversation is your crash course.
1:19.0	Welcome to Cubicle to CEO, the podcast.
1:22.1	I'm your host, Ellen Yin.
1:23.9	I quit my job without a backup plan and bootstrapped my first $300 freelance project into $2 million
1:29.9	in revenue by age 28. On this show, you'll hear weekly case study interviews with leading
1:35.4	entrepreneurs and CEOs who share one specific strategy that successfully grew their business
1:40.9	revenue. Skip the expensive and time-consuming learning curve of testing everything
1:45.6	yourself by borrowing what actually works from the best and brightest mentors. You'll also get
1:51.1	a front row seat to my founder's journey through transparent income reports and behind the business
1:56.1	solo episodes. Subscribe now so we can grow together every Monday. If you're feeling in your head about
2:06.9	your business lately, I highly recommend this trusted business coach and community to lean on.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ellen Yin, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ellen Yin and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.