Seth Godin wrote in his book, The Dip, quit or be exceptional, average is for losers.

And I love this, and I love it for a few reasons.

First, it calls out the fact that if we are going to live, we might as well live in pursuit of the exceptional.

Why just float by?

Why just stand there while time elapses around you?

No, seek out the things that matter.

Exist not in life's shadows, but in its fringes, where few look but the best things live.

The places where most only dream of but the courageous go.

Quit or be exceptional.

Second, it suggests that quitting isn't always a bad thing.

And context is everything here.

It's a beautiful thing if it's done for the right reason.

In other words, it's far better to quit the wrong thing to pursue what matters than it is to stay and immerse yourself in a lifelong dance with mediocrity.

It's not that you quit, it's why you quit.

I have a problem with the word quit to begin with.

Stopping the wrong thing is less quitting than it is pivoting. It's evolving.

But ultimately, that's neither here nor there. It's semantics, right? The moral of the story is,

if I never quit, personally, would I believe to be wrong for me? I'd still be in the same

building I was 10 years ago.

And I'm not being emotional here, I'm being practical.

To become your best self, you have to shed yourself of the things that aren't you.

There's an idea that what we say no to is one of the most important aren't you. There's an idea that what we say no to

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