numbers are not always the best way to measure the success of your business.

Now, I know that we all want our business to grow exponentially each year and to always be

on the up and up. And that's actually how it is often marketed on social media.

You see a lot of these coaches or course creators or other influencers and they

always talk about how they had the best year yet, how they doubled their income year by year,

but that's just not always the case in reality. Welcome to the full-time influencer podcast. I'm your host,

Tina Lee, and I'll be sharing industry knowledge and social media tips through weekly interviews with established creators and Q&A sessions.

Our goal is to help you decode social media, become a full-time influencer, and do what you love for a living.

Let's dive in!

Hello, creators, welcome back to the full-time influencer podcast.

In this episode, I'm going to be sharing with you the five lessons that I learned in

23, not just as a content creator, but also as an online business owner.

This is kind of like a mini year in review.

I'll give you a little bit of context, but really

it's these five core lessons that I learned that I know you will find really helpful as well.

So to start, I'll give you a little bit of context of roughly how the year went or like where

my mind was at, especially in the beginning to the middle

of the year. So, 2023 was actually not my highest revenue year of my business. But I have to say,

it was by far the happiest year I've had as a human being and as a business owner. A lot of it

was in a work was just mentally, I was in a really good place as a business owner. A lot of it was in a work was just mentally I was in a really

good place as I came out of my own little bubble of burnout because I had started the year

with really high hopes. I had lofty goals and I had multiple new hires. I was hoping to grow a brand

...