Hello, ETL fans. My name is Toby Corey. I'm a lecturer at Stanford University,

and I'm here for another special ETL episode to offer my take on what I think is truly a super unique year.

Now, 2020 has defied everyone's expectations. No one could have ever predicted this.

But from the challenges posed by the pandemic to the extreme weather events, personal and professional lives have been massively disrupted.

This has been a really epic year.

But the entrepreneurs and innovators who visited ETL this year also brought us really incredible weekly lessons in how to find agency and act with conviction

in times of crisis and uncertainty.

And one thing that sticks out to me is my conversation with Ethan Brown.

Ethan is the founder of Beyond Me, and what really resonated with me is how entrepreneurship

isn't an aha moment, or it's not a silver bullet, or it's not this incredible idea that you have in the shower one day.

And it really is truly a process.

Let's hear what Ethan has to say.

This was not a aha moment type of idea. I had begun to think about this issue in fits and

starts as a child in terms of not being comfortable with animal agriculture. And what I mean by

that is I grew up in Washington, D.C. and in College Park, Maryland. But my father, who is a professor,

entrepreneur himself, had time on his hands on the weekends in summertime and never really

wanted to be in the city. He grew up in the country, as we were discussing prior to the broadcast.

And so every chance he got, he would take us out of the city into nature and we bought a series

of farms and the one that had the most impact on me was the one we still have today in

the western part of the state of Maryland.

And so we would spend a lot of time out there and it was supposed to be a place to recreate.

But being entrepreneur himself, he also started a dairy operation there.

...