202: Social Media is Sexy; Email is Effective with Jenna Kutcher
Hustle Humbly Podcast
Alissa Jenkins & Katy Caldwell
4.9 • 914 Ratings
🗓️ 19 June 2023
⏱️ 56 minutes
🧾️ Download transcript
Summary
Social media might be sexy… but email is EFFECTIVE. 💌
We are so excited for this episode because we're joined by Jenna Kutcher—marketing expert, host of the Gold Digger Podcast, and someone we've personally learned so much from over the years.
If you've been relying on social media to grow your business, this conversation might completely shift your perspective.
Because here's the truth: you don't own your social media… but you DO own your email list.
Jenna breaks down exactly why email marketing works, how to get started (even if you're not tech-savvy), and how to use it to build relationships, generate referrals, and create a business that can run even when you rest.
This episode is packed with practical tips, mindset shifts, and simple strategies you can start using right away.
Here's what we cover:
- Why email is more reliable than social media
- The difference between "rented" platforms and owned audiences
- How Jenna built her email list as a small-town service provider
- Why you don't need thousands of people—just the right ones
- How to segment your list based on where clients are in their journey
- What to send (even if you feel like you have nothing to say)
- Why simple, plain-text emails often perform better
- How to create a freebie or resource to grow your list
- Easy ways to automate your email system
- The importance of consistency (and what to do when you fall off)
- How to turn past clients into referral machines
- Why storytelling builds stronger connections than selling
- The best way to use social media to support your email list
- How to get replies, engagement, and real conversations
If you've been overthinking email marketing, this is your sign to simplify it and just start.
Because the goal isn't perfection—it's connection. 💛
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Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one
Transcript
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| 0:00.0 | We have had so many different experiences, both super incredible and also terrible. |
| 0:07.0 | If all of my social media disappeared tomorrow, my business would still continue to run as normal because of my email list. |
| 0:16.0 | It does not have to be pretty. It does not have to be perfect. It does not have to be 30 pages long. |
| 0:22.0 | It could be a checklist. |
| 0:26.0 | Everyone's waiting for the main course and you're so busy out there on the street |
| 0:29.5 | yelling to get other people to come to the dinner party that you're missing serving the people already there. |
| 0:36.2 | Hi, y'all. |
| 0:37.0 | Welcome to Hustle Humbly. |
| 0:38.2 | It's Alyssa and Katie, and we are two top-producing realtors in the Baton Rouge market. |
| 0:42.1 | We work for two different companies where we should be competitors, but we have chosen |
| 0:45.5 | community over competition. |
| 0:47.1 | The goal of our podcast is to encourage you to find your own way in business. |
| 0:50.9 | So stop comparing yourself and start embracing your strengths. |
| 0:54.6 | Hi, Alyssa. Hey, Katie. Welcome. It's episode 202. And today we have a guest today. It is |
| 1:01.5 | Jenna Coutcher. If you have listened to the Hustle Humbley podcast, you know who Jenna is. |
| 1:06.3 | But in the event that you have missed it, because we mention her all of the time. Jenna is going to tell us who she is. |
| 1:13.1 | Oh, I'm so excited to be here with both of you. |
| 1:16.4 | Thank you for having me. |
| 1:17.9 | I am the host of the number one marketing podcast, the Gold Digger podcast, and I wrote a |
| 1:23.6 | wonderful book called How Are You Really? |
| 1:26.5 | And I have a very long, windy story that has been |
| 1:30.4 | over a decade in entrepreneurship and figuring it out and pivoting and changing. I started my |
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