202. Own Your Brand: How to Communicate with Presence and Impact

Think Fast Talk Smart: Communication Techniques

Think Fast Talk Smart

Communicating, Influence, Career Skills, Career, Business, Education, Leadership, Careers, Communication, Career Growth, Public Speaking, Language Learning, Improv

4.7 • 711 Ratings

🗓️ 13 May 2025

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The power of creating the reputation you want to have.

Whether you know it or not, you have a brand. What that brand is, says Lorraine Lee, doesn’t happen by accident. “You can either form and create it, or you can let people define it for you.”

A teacher, content creator, speaker, and author of Unforgettable Presence: Get Seen, Gain Influence and Catapult Your Career, Lee helps people improve their communication presence and define their personal and professional brands. “Your brand is essentially your reputation,” she says. And while she acknowledges that “it can feel intimidating” to actively steer how we’re perceived, her EPIC framework helps navigate this challenge by examining our Experiences, Personality, Identity, and Community.

In this episode of Think Fast, Talk Smart, Lee and host Matt Abrahams explore strategies for showing up memorably in both virtual and in-person settings. From crafting "unique and powerful introductions" to honing your online presence, Lee’s practical advice shows how to communicate your brand in today's digital workplace.

Episode Reference Links:

Connect:

Premium Signup >>>> Think Fast Talk Smart Premium
Email Questions & Feedback >>> [email protected]
Episode Transcripts >>> Think Fast Talk Smart Website
Newsletter Signup + English Language Learning >>> FasterSmarter.io
Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
Matt Abrahams >>> LinkedIn

Chapters:

(00:00) - Introduction
(01:53) - Tips for Virtual Presence
(03:45) - Public Speaking Insights
(06:30) - The Importance of Mentors & Sponsors
(07:45) - Personal Branding on Social Media
(10:20) - EPIC Career Brand Framework
(12:45) - Unique & Powerful Introductions
(15:00) - Conversational Threading
(16:09) - Avoiding Resting Business Face
(18:01) - The Final Three Question
(22:02) - Conclusion

********
This Episode is brought to you by Strawberry.me. Get $50 off coaching today at Strawberry.me/smart
Become a Faster Smarter Supporter by joining TFTS Premium.

Transcript

Click on a timestamp to play from that location

0:00.0	Hi, Matt here. We spend years developing skills, gaining experience, and working hard.
0:06.5	But when it comes to advancing, making a career change, or negotiating a better salary, many of us hesitate.
0:12.7	Because we lack a clear strategy and accountability. And that's where today's sponsor,
0:17.4	Strawberry.me, career coaching, comes in. We know that success isn't just about effort. It's
0:23.6	about having the right guidance and feedback. Strawberry.me matches you with a certified career coach
0:29.0	who will help you clarify your career goals. They'll help develop a results-driven strategy
0:33.9	because progress requires action. And finally, they'll help you stay accountable.
0:39.9	Top athletes have coaches, great speakers have coaches. So why wouldn't you have one for your career?
0:45.9	Go to strawberry.m.m.m. slash smart and claim your $50 credit. That's strawberry.m.m.
0:53.7	slash smart. Because great careers don't just happen.
0:58.3	They're built with the right coaching.
1:04.7	Your brand is your reputation, and communicating it effectively is critical. My name is Matt Abrahams, and I teach
1:14.3	strategic communication at Stanford Graduate School of Business. Welcome to Think Fast, Talk Smart,
1:21.0	the podcast. Today I'm really excited to speak with Lorraine K. Lee. I've known Lorraine for several
1:27.1	years. She's a teacher,
1:28.8	content creator, speaker, and author. Her latest book is Unforgettable Presence, Get Seen,
1:35.2	gain influence, and catapult your career. She works to help people with their communication,
1:40.7	presence, and finding their authentic voice. Welcome, Lorraine. I am so excited to actually be
1:45.9	talking to you in person. We've talked virtually for a long time. Thanks for being here.
1:50.0	Of course. I'm so excited that you have me here. Excellent. Shall we get started? Yes, please.
1:55.1	Before we get started, I'm excited to share that our latest newsletter is now available. Learn tools and tips to help you hone and
2:02.6	develop your communication. Sign up at the Think Fast Talk Smart LinkedIn page or go to
	...

Transcript will be available on the free plan in 24 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Think Fast Talk Smart, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Think Fast Talk Smart and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.