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Modern Mentor

202 GID How to Focus Working on the Web

Modern Mentor

Macmillan Holdings, LLC

Business, Management, Careers

4.3726 Ratings

🗓️ 24 December 2012

⏱️ 7 minutes

🧾️ Download transcript

Summary

Keep your attention on one thing when you're working on the web.

Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast.

Have a question for Modern Mentor? Email us at modernmentor@quickanddirtytips.com.

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Modern Mentor is a part of Quick and Dirty Tips.

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Transcript

Click on a timestamp to play from that location

0:00.0

Steven Robbins here. Welcome to the Get a Done guy's quick and dirty tips to work less and do more.

0:09.0

Online is the greatest place ever. We no longer have to do stupid stuff like move our bodies or think.

0:15.9

We just stare at a screen and mindlessly follow our friends' recommendations on books to read,

0:21.6

who can get through more than two pages at a time, anyway, music to listen to, and major life decisions to make.

0:26.9

Thinking is so, so 20th century.

0:31.7

Yet we have to do it.

0:34.0

We have to write, research, do our jobs, often on the very same machine that's trying

0:39.4

to lull us into a mindless vegetative state where we become nothing but a feeder system for the

0:44.0

gaping advertising maw that is the internet. Here are some quick and dirty tips to be

0:48.1

focused and productive, even at your computer. Tip number one, never follow ads.

0:55.3

The holy grail of the Internet world is supposed to be targeted ads.

0:59.5

These are ads that appeal to exactly what you want at the moment.

1:03.2

So, of course, it makes great sense to give you the ad alongside a news story you're reading

1:06.9

for research, or alongside the email you're using to communicate with your coworkers.

1:11.2

After all, it's in context, and you're thinking about the topic.

1:15.7

Yeah, you're thinking about the topic.

1:17.7

Until you see the rats and frats and targeted ad, then it finds the target, square in the

1:22.3

middle of your frontal lobes.

1:23.7

Rather than finishing your research or concentrating on your work problem, you zip off

1:27.4

to follow the

1:28.2

targeted ad.

1:30.3

Seven purchases, four review sites and 19 articles later, you finally remember you were trying to do

...

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