What is up you sexy bastards? It is your boy, chicken wing, aka

rabbi can't lose, aka no game. Today I'm gonna be talking about e-commerce.

So, Apsumo is a company I helped start andemen and their amazing team over there has been running it for years now and they are an eight-figure company that is an e-commerce business promoting software.

So if your small business go check them at AppSumo.com it's amazing software as out app sumo.com, which we do marketing tools,

mostly around Shopify stores and WordPress sites.

We have over 5,000 businesses on Shopify alone using sumo.

So I've gotten a really interesting insight

into e-commerce marketing that I want to share today.

So we do have a new email marketing tool.

So if you are on Shopify and you want help with your email marketing,

we're looking for a few more beta people so email me

Shopify at okay dork.com and I will hook you up. So let's get it on and let me just share the things that I've

observed around e-commerce marketing that I think will help you if you are running an

e-commerce business or you're thinking about starting one. So number one, I'm just

going to get run into it. You guys want to dig around? I don't think it's going to happen.

So here are the observations that I've been observing

about e-commerce marketing. Number one, advertising specifically Facebook,

Instagram, a little bit of some Google is generating up to 50% of revenue for most of these businesses.

That scares the shit out of me.

I don't know how you feel about that,

but a lot of these top businesses

is basically like, I get all my money from Facebook ads.

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