And today's story. A long time Adobe employee creates the picture perfect business by helping

families store and digitize memories across generations. Among other things, he chooses

a really smart name for his business that offers a lesson all of its own. It is a smart

name, also an intriguing name. I'm going to go ahead and tell you what it is now because

we'll tell you the story and then talk a bit more about this lesson. But the business

name is chaos to memories. Chaos to memories. Imagine going from one place to another.

Why is that so significant? Well, listen to the story and then we will analyze a bit

more. But all in a few action-packed minutes, I respect your time. I know you're busy.

You're working on stuff. My name is Chris Gell about this is Citusel School. The story

is coming right up. It took a few years to develop, but Adam Pratt got his side assault

into focus. He's the creator of Chaos to Memories, a way to not only scan your family photos,

but also make those photos searchable. Thanks to his process, people find it easy to look

for specific images and share them with friends and family. It all started when Adam took

15,000 family photos to get scanned. Upon getting them back, he quickly spotted two problems.

First, the photos he got back didn't have the greatest quality. But second, he had a

difficult time finding specific photos. Finding one image from among 15,000 is a nearly

impossible task. And he figured he wasn't the only one who had this challenge. After

all, lots of people scanned old family photos and then feel overwhelmed. So, Adam decided

to do something about it. In 2018, he started dabbling with this photo-genic business idea.

He rescaned some of his photos and created a way to make them searchable. With a background

and graphic design and photography, Adam had been worked for more than 20 years in sales,

training, and marketing roles, much of that time at Adobe. The combo of technology,

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