#2017 - Q&A: “What is 'growth hacking’?”
Side Hustle School
Chris Guillebeau
4.7 • 3.3K Ratings
🗓️ 10 July 2022
⏱️ 4 minutes
🧾️ Download transcript
Summary
Is “growth hacking” just a fancy marketing term or is something anyone can apply? Hack into this episode to find out!
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
Show notes: SideHustleSchool.com
Email: team@sidehustleschool.com
Be on the show: SideHustleSchool.com/questions
Connect on Instagram: @193countries
Visit Chris's main site: ChrisGuillebeau.com
Read A Year of Mental Health: yearofmentalhealth.com
If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼
Hosted on Acast. See acast.com/privacy for more information.
Transcript
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| 0:00.0 | Oh hey, what's up? Welcome to Side Usall School. This is your host Chris Galvo. It is now the middle of |
| 0:14.5 | summer, at least in the United States, of the Northern Hemisphere, I should say. And we are just |
| 0:18.9 | cruising along. Episode 2017, if this is your first episode of Side Usall School, welcome. |
| 0:24.8 | If it is your 2017, you are amazing. Well, everybody else is amazing too, but I just really |
| 0:30.0 | appreciate people who've been here for a long time. Maybe the beginning. And if you're somewhere |
| 0:33.6 | in between, well, hey, that's awesome because I do my best to keep every episode relevant, helpful, |
| 0:39.3 | short, because I respect your time. And I want to help you grow your Side Usall or your business, |
| 0:45.6 | whatever it is you're trying to create. Now, today's listener wants to know about growth hacking. |
| 0:50.1 | Have you ever heard that before? If you haven't, it's okay because we're going to define it. |
| 0:54.8 | Is it just a fancy marketing term? Is it something only startups can do? Or is it something that anyone |
| 1:00.5 | can actually apply and be helpful, you know, to go back to that word again, helpful? So I'm going to |
| 1:05.2 | give you a definition and also a few tips on how to grow your Side Usall. And by that, I mean make |
| 1:10.4 | more money. That is essentially what we're talking about one way or another. So detailed question |
| 1:15.2 | from our listener and then my answer after this quick message from our sponsor. Thanks sponsor and |
| 1:20.7 | thank you listeners. |
| 1:35.6 | Hey, Chris. This is Lauren and I have an interesting question for you. I've heard of growth hacking |
| 1:40.2 | recently and was wondering if you could define it for Side Hustlers. Is it something that applies |
| 1:44.8 | only for startups and large businesses? If not, how do we do it without a lot of money and how is |
| 1:49.8 | it different from general marketing and promotion? Thanks for your help. |
| 1:56.2 | All right, so I think the joke among, you know, some people who are a little bit skeptical of |
| 2:01.2 | new terms or new marketing terms that are kind of created to describe what's already been |
| 2:05.5 | existing, the joke is it's not that different. You know, growth hacking is the new marketing. |
... |
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