Yo, today's Q-O-D is, you have to know who you want to become.

Here we go. So, Welcome back to the quote of the day show I'm your host Sean Croxton

and Sean Croxton.com we have Brendan Bishard on this show today and today

Brendan is gonna talk about change.

Like change is very, very difficult.

It is hard to take the person who you are right now

and become somebody different from who you are right now.

But in order to do that, as you'll learn in today's clip,

you have to create an image,

like a prototype of the

prototype of yourself that you want to become.

This is huge.

Brin and Bishard is coming up.

Cum behavior change.

change.

Where do we begin with all this?

For each of you here, the thing that creates human behavior change is that concept of who we think we are, or more importantly,

who we want to become. So we're going to use a fancy phrase here like we did this morning,

and this phrase is called character idealization.

This is a very fancy phrase that I use to charge people more money.

And just seeing if you're here.

Just testing.

...