Wired.com presents the Geek's Guide to the Galaxy. And here is your host, David Barr-Kirtley.

Hello and welcome to episode 201 of Geek's Guide to the Galaxy.

Our guest today is Rob Sulkowitz.

He's the co-founder and principal consultant for the Seattle-based communications firm Media

Plan LLC.

He also teaches in the digital media program at the University of Washington, and he's the

author of the book's Young World Rising and Generation Blend, which explore generational

differences in the use of technology.

And we'll be speaking with him today about his book Comic Con and the

business of pop culture.

And now here's our interview with Rob Salkowitz.

All right, so we're here with Rob Salkowitz.

Welcome to the show.

Thanks, David.

Nice to be here.

Okay, so first of all, just tell us a bit about your history as a comic book fan.

I was reading comics pretty much as early as I can remember. I think at a

certain point my folks thought okay he's going to keep doing this so we'll just try and make sure that he reads the good ones.

Yeah, so what are the what are the good ones?

I was a big fan in that early days this was kind of a weird comic for a kid to be reading

but it was called The Spirit by Will Asner. It was so it was actually from the 1940s

and it was a kind of a detective comic but it was really well drawn and well well written kind of short stories that was being reprinted in magazines.

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