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The StoryBrand Podcast

#201: James Clear—The Secret to a Successful Product Launch

The StoryBrand Podcast

StoryBrand.com

Business, Marketing

4.72K Ratings

🗓️ 18 May 2020

⏱️ 30 minutes

🧾️ Download transcript

Summary

What would it be like to release a product without any platform, customer base, or name recognition? That's exactly where James Clear found himself when he released his book, Atomic Habits. Now, Atomic Habits is a staple on bestsellers lists with over one million copies sold. On today's episode, James is unpacking the psychology of a successful product launch and sharing his secrets with you. No matter what type of product you sell or what your customer base looks like today, these tips will help your next product launch be a hit!

Transcript

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0:00.0

Before we get started I know you're tired of watching Netflix you've

0:02.6

benged every series that you can possibly binge you've gained five pounds eating

0:06.9

ice cream I'm speaking for a friend and you're looking for something different right

0:11.0

you actually want to grow and develop. We've got a

0:13.3

great resource for you at businessmade simple.com. It's business made simple

0:16.6

university. We have courses on the anygram. We have a course that will help you

0:20.3

create your mission statement and guiding principles. We have courses that will help you with your

0:24.4

messaging. We have courses that will help you with your marketing. We are soon adding a course on how to

0:28.6

write a proposal, how to be productive, how to grow a company from zero to 10 million.

0:33.7

We are continually adding courses.

0:36.3

If you are looking for a way to develop yourself so that you can climb out of this recession

0:40.6

and recover boldly, go to business made simple.com it's

0:44.9

two hundred seventy five dollars to enter the platform

0:47.3

two hundred seventy five dollars compared with fifty thousand dollars of college

0:50.6

debt is a pretty good deal we think we're the best business university in the country.

0:55.3

Practically speaking, go to businessmade simple.com. Welcome to the Building of Story Brand and Podcast where we believe if you can

1:07.9

confuse you'll lose. Noise is the enemy and creating a clear message

1:11.4

is the best way to grow your business.

1:13.3

I'm your host Donald Miller.

1:14.3

I'm joined by my co-host, Dr. J.J. Peterson.

1:16.5

Hi, J.J.

1:17.1

Hello, Don.

...

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