For any of us creating online businesses, at some point we actually have to create something to sell.

And for me, I found this so challenging.

I knew I had to get out of my own way and actually create an offer.

I was so intimidated by it. I felt so overwhelmed with like, what the heck could I create?

I just want to share with you what this looked like for me

when I finally created something to sell.

The idea for me personally at that point in time of creating a course just felt absolutely

terrifying. My brain just went into like this chaos of like just thinking oh my gosh like

I just couldn't do it so I decided

that I was going to create a membership I felt like creating a membership felt more doable because it

was something that I didn't need to be this perfect massive course and I can evolve it and evolve

it as I go for those first few years of building the female entrepreneur association I focused solely

on like building up my audience because I

was stuck in my own way and just felt like I couldn't create anything to sell.

But that was a real benefit actually because it enabled me to build up a really decent

sized audience on social media and also on email.

So that meant when I actually did launch something, it put me in a much stronger position.

All the steps I shared in previous episodes about doing that networking and building your

audience, like follow those steps because it's the most important thing you can do, no matter

whether you're going to launch a course or a membership or you're going to have a service.

You know, whether you're a coach, whatever you're doing, you need that audience.

In 2013, when I set the goal to create a membership and I was like,

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