Welcome everyone, I'm your host Greg McEwan and I am here with you on this journey to learn

so that we can be utilized at our highest point of contribution.

This is part three of a four-part solo series on solving the right problem in the life

of business and in the business of life.

That matters because nothing is more irrelevant or even dangerous as solving the wrong problem.

In part two of the series I tried to illustrate how the rise and outrageous fall of Quibi despite

its $1.75 billion in investments illustrates the point and I tried to give a bit of a history

of the jobs to be done framework.

But tries to help us to shift from correlation to causation.

In today's episode I'm going to go deeper in how to implement the jobs to be done framework.

By the end of today's episode you will have a simple process that you can follow,

care of Tony Ulwick, for how to turn innovation from an art to a science.

Let's get to it.

Remember that if you want to get more from this episode today, take action immediately.

A tiny amount of action is worth an enormous amount of general learning and reflection.

So immediately following today's episode take two minutes to take one action to put this

into practice.

This episode is sponsored by Factor Meals.

The season is a bit ironic I think because on the one hand it's the time that can be peaceful

and rejuvenative, inspirational as it helps us to think about higher, better things.

And at the same time it can become reactive, it can be the busiest time of the year and

in that intensity.

...