Hey everybody, welcome back to the Blister Podcast on the Blister Podcast Network. I'm Jonathan Ellsworth,

and you can check out everything we're doing and reviewing over at blisterreview.com.

Flylow, the outdoor apparel company, turns 20 this year. So today I'm talking with Flylow

president and co-founder Dan Abrams about some of the big victories, scary setbacks, and

endless challenges he's seen, and that includes the current tariff situation, which Dan breaks

down in a really clear way.

So you are going to get a great sense of what the whole outdoor industry and many other industries are up against right now.

Then, have you ever wondered why when you're looking to buy a new jacket. Some jackets cost $700 and others

maybe only $200. Well, we are going to get you some answers today when Dan and I walk

through the Flylow lineup as an exercise to lay out exactly what you get and what you don't

at different price points.

I think this is a really illuminating conversation for those of you who are in the market now

or will be in the future for a technical jacket from any company out there.

Okay, now for all of you gearheads, the print edition of our big, brand new

Winter Buyers Guide is available for order, and the digital edition of our Winter Buyers Guide

is now live. So you can pick up either edition on our Blister website, and we will include

links in the show notes. And now I want to welcome a few of

our newest Blister Plus members and that includes today's guest, Dan Abrams. Dan bought Blister

Plus after he got back from a ski trip to South America a few weeks ago when he and I were talking about this

and I informed him that actually he wasn't covered everywhere that he was skiing on that

trip. His eyes got real big. That was very much news to him. And so then a day or two after

that conversation with Dan, I saw an order come in

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