20 VC 036: The Pitching Process: From Email to Term Sheet with Stephan von Perger @ Wellington Partners

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

The Twenty Minute VC

Finance, Venturecapital, Tech News, News, Siliconvalley, Technology, Investing, Startups, Business

4.4 • 637 Ratings

🗓️ 14 May 2015

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

Stephan von Perger is an Early Stage VC at Wellington Partners where his primary role is identifying investment opportunities and building lasting relationships with the entrepreneurs behind these companies. Stephan started his career at McKinsey before moving to Stylistpick.com as Head of Operations, he then progressed to setup and run the business operations at CityMapper.com. In today's interview Stephan walks us through the pitching process from the first email to signing the term sheet!

In Today's Episode You Will Learn:

How and why Stephan made his move from the world of startups to the venture industry?
What are the right reasons for a founder to enter a round of venture funding?
How should founders go about meeting and connecting with VCs? What can founders actively do to position themselves well and how should founders phrase their emails and communication?
Are there any aspects or buzzwords in emails which instantly make VCs interested?
What documentation is required for the initial meeting? Is there anything founders must bring?
How can founders make the most out of their meeting with VCs? Are there any questions founders should ask? How should founders respond to a question they do not know the answer to?
What happens if a VC says they will contact you but a week later the founder has heard nothing? What should the founder do?

We then finish todays episode with a quick fire round where we hear Stephan's thoughts on which pitch or communication has impressed him the most, what single thing Stephan most looks for in founders and his most recent investment and why he said yes?

Transcript

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0:00.0	You're listening to episode 35 of the 20 minute VC with your host, Terry Stebbings.
0:05.5	Now I'm so excited to have Stefan von Perger on the show today to discuss the journey for fundraising for
0:12.0	startups and how they should interact with VCs. Stefan is an early stage VC at Wellington Partners,
0:18.7	where he identifies investment opportunities and builds relationships
0:22.5	with great entrepreneurs. Prior to Wellington, Stefan set up the business and operations side at
0:28.9	CityMapper and was head of operations at stylistpick.com. It's an incredible interview where
0:35.2	Stefan breaks down how founders should interact with VCs into a series of actionable tips.
0:40.7	So without further ado, here's Stefan.
0:43.2	Three, two, one, zero.
0:48.3	You have now arrived at your destination.
0:51.5	Stefan, welcome to the 20 minute VC.
0:53.5	It's an absolute pleasure to have you on the show.
0:55.6	Hi, Harry.
0:56.4	Good to speak to you today.
0:58.3	Looking forward to a good conversation.
1:00.9	Can you stop by telling us how you got into the venture industry and give us a little
1:04.9	background on yourself?
1:06.8	Sure.
1:07.6	So I started sort of getting excited about technology when I was at uni, studying computer science.
1:14.8	And then I did what most people do after university back in 2009. And I went to work in McKinsey in consulting.
1:22.5	Okay.
1:23.1	And I worked in the technology part of it. So there was interesting, but it was quite far away from, you know, what I'm excited about
	...

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