20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

The Twenty Minute VC

Finance, Venturecapital, Tech News, News, Siliconvalley, Technology, Investing, Startups, Business

4.4 • 637 Ratings

🗓️ 11 May 2015

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jay Acunzo is NextView Ventures VP of Platform and runs the View from Seed blog. At NextView, he leads the creation of business development and educational resources for startups, from board deck templates to mobile workshops to the popular Hitchhiker's Guide to Boston Tech (bostontechguide.com). Prior to NextView, Jay led content marketing and production teams at HubSpot (IPO) and Dailybreak Media (acquired). A former sports journalist, he began his career in tech at Google. As a result of Jay's tremendous success Jay has been named Top 10 B2B Marketer in Boston, 70 Rising Social Media Stars and 100 Most Influential Content Marketers.

Items Mentioned in Today's Show:

In Today's Episode you will Learn:

How Jay made his move into the world of tech with Google and how he then transitioned into the world of venture with NextView?
What does VP of Platform really entail? Why has it become an emerging trend in the venture industry?
How is the structure of VCs firms changing, with the likes of a16z moving to a much more service orientated venture fund.
Are there any individuals or sections of society that should or should not be blogging?
How can individuals drive traffic to their blog and what tactics Jay uses to get visitors to his blog?
What Jay would suggest to business and startup founders thinking about whether to start blogging?
What is the best platform to market your content or startup? Is Twitter really an effective marketing tool? How can individuals and businesses increase engagement on Twitter? What not to do on Twitter?

We then finish today's episode with a lightning round where we hear Jay's thoughts on the best and worst aspects as VP of Platform, his best resource for content marketing, his favourite book and why.

Transcript

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0:00.0	Hello and welcome to the best podcast on all things venture capital. It is of course the 20 minute VC with your host, Harry Stebbings.
0:08.0	Now today, I'm extremely excited to welcome Jay Akunzo to the show. Jay is slightly different to our previous guests as Jay has the new, emerging and trending job as VP of Platform at Next View Ventures.
0:22.9	Don't worry, in the interview, Jay discusses everything about VP of Platform and what it really entails.
0:29.1	Prior to NextFute, Jay led content production at HubSpot and was a digital media strategist at Google.
0:36.0	As a result of Jay's amazing work, he has been named top 10 B2B marketer in Boston,
0:42.3	he's been named 70 rising social media stars, and he's been named as one of the most
0:47.1	100 influential content marketers.
0:49.7	It's an incredible episode, and we can't wait to hear what you think. Three, two, one, zero.
0:58.3	You have now arrived at your destination.
1:01.4	Jay, welcome to the 20 minute VC.
1:03.2	I'm so pleased to have you on the show.
1:05.3	Harry, thanks for having me.
1:06.2	I really appreciate it.
1:07.3	Now, you've enjoyed an immense career, but can you start from the beginning and tell us where it all
1:12.0	began and how you made your transition into technology and then venture? Yeah, absolutely. So I guess
1:17.9	it starts in school, in college, I wanted to be a sports journalist. So I kind of tilted everything
1:23.6	I did around that field. I won a scholarship for it, wrote for student papers,
1:28.4	you know, wrote for during the summers, wrote for print papers, if you can believe it or not,
1:32.1	in our tech-driven world. Interred at ESPN, had a really cool experience there. And then when I
1:37.3	graduated, I actually didn't have a job lined up. So I did what the usual English literature
1:42.1	major does and looked at journalism, looked at communications departments.
1:47.2	And on a whim, I just applied through an online form to Google to be a digital media strategist.
	...

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