A common question among CEOs and entrepreneurs of a small business is,

Pat, how do I keep strong talent with me?

Why do I lose some of my best people that leave me?

So today, we're going to talk about 20 reasons why you keep losing good talent.

So look, this doesn't just apply to employees.

This could be sales beef.

You could be running a real estate office.

You've got 20 realtors working for you, but you keep losing your number one

producer, your number, not number nine, number number 17, your number one.

Number two, why do you keep losing that?

Or pharmaceutical sales insurance financial.

It doesn't matter if you keep losing your best talent.

You have to know that there's something there.

Let me make point number once you.

I got 19 more to go after this number one is safety.

What is safety?

Safety's a boring word.

Nothing about safety gets a person to say, oh my gosh, I had an epiphany moment.

But the reason why some of the greatest leaders don't lose people,

it's them they're like, man, I hope he never fires me.

I really want to work for this guy is because they bring an element of safety

in their environment.

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