20 Minutes On The Most Underpriced Marketing Opportunity
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 27 April 2019
⏱️ 20 minutes
🧾️ Download transcript
Summary
Hey podcast. This episode is a mash-up of what I think is the most underpriced marketing opportunity. Influencers can help you scale your business and it just takes hustle and persistence.
:25 - how to find influencers specific to your industry
Transcript
Click on a timestamp to play from that location
| 0:00.0 | As you can tell, a little bit of off the grid the next 48 hours, but I want to do a mashup. |
| 0:07.0 | I hope you enjoyed today's podcast. See ya. |
| 0:16.0 | In this first section, you'll hear tips on how to find influencers specific to your industry. |
| 0:21.0 | Influencers influencers influencers. I think you took a very smart tactic of street teams. I think books and albums. |
| 0:33.0 | When they do that through quite well, I think the biggest arbitrage for attention at the lowest possible cost right now are influencers. |
| 0:39.0 | If you can get people to do skits or other things on Instagram with your music, I think you would crush. |
| 0:46.0 | I think if you spend two hours a day just reaching out to people based on hashtags on Instagram. |
| 0:53.0 | You go to Instagram, you search hashtags, and then you engage with people that are putting out stuff around thematics of either the names of the songs or the genre of the music or things of that nature. |
| 1:04.0 | I think that you could really have a major impact by getting some influencers on board to give you some awareness and exposure to your music. |
| 1:14.0 | What about tweet Jack? Do you think I should continue doing that because I am engaging with people through hashtags? |
| 1:21.0 | Yes, but I think Instagram is a better push platform than Twitter, which is why I'm pushing you that way. |
| 1:26.0 | I would also document the journey of releasing an album. I would write at least two to four articles of the journey of releasing an album on medium.com because their editors there pick some articles and they populate them to the top. |
| 1:38.0 | I think there could be some real opportunity for you there as well. I would also reach out to places like Cuff Po, Forbes Business Insider, Cold. |
| 1:45.0 | Send them an email and say, would you like me to write a piece original for you on one musician's point of view on releasing an album in 2016-2017? |
| 1:54.0 | All of them are always looking for content. I believe that's a very inexpensive, quick way for you to get exposure to a crowd that might be reading for business or other things. |
| 2:02.0 | But all everyone loves music and you're getting awareness. Got it? |
| 2:06.0 | How do you find Instagram influencers for neighborhoods and markets? |
| 2:12.0 | You search again. Hold the mic just in case there's a follow-up. You search by town. |
| 2:21.0 | So you go into search and you can search every single photo that was posted in Grand Rapids, Michigan. |
| 2:27.0 | And the first 12 photos are the top posts and underneath that are the most recent. |
| 2:33.0 | So you search your zip code, you click the first photo, and you add this is, I mean the amount of hand-to-hand combat this is that people don't want to do, it's like sit-ups. |
| 2:44.0 | We all know what sit-ups do. They do good things. We just don't want to do them. So you have to do this work. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Gary Vaynerchuk, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Gary Vaynerchuk and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

