Welcome to the How of Business with David Begin and Henry Lopez, the podcast that offers practical advice and tips on how to run and grow your small business.

The How of Business helps aspiring entrepreneurs and small business owners achieve their definition of success and overcome challenges that get in their way.

This podcast series focuses on the everyday common business issues,

challenges, and opportunities that face the small business owner. So here now are your hosts of the

how of business, David and Henry. Okay, welcome to the how of business with David and Henry.

Henry, how are you doing today? I'm doing great. Good. How's the rain in Dallas? A little bit of a break, but still continuing to be forecasted. Our lakes are full, and there's water everywhere. So it's been a very wet spring in Dallas. Yeah, we've had the same problem in Colorado Springs. We've got nine inches of rain in one month in Colorado Springs where the average is about 0.4 inches. That's crazy. So we need a break. Both our businesses up here are somewhat weather dependent. Yeah, they are. So that's always a challenge. When you're a small business owner and you have a business that's affected by weather, you look at weather very differently, don't you?

Yeah, yeah, you look at it all the time. It becomes a hobby in many cases.

That's right.

So today's topic is an interesting topic.

We're going to talk about marketing.

It's probably the topic that you and I talk about most often and come up with the least amount of good answers for it's a challenging

one and i i have to believe certainly as we speak to other small business owners that this is a common

one this topic of marketing where do you start where do you spend the money where where do you

get help what works what does? And it's so different,

obviously, for the type of business you might be in. Every business is slightly different.

But we're going to try to start taking a stab at this topic. This will be a topic we talk about

over multiple podcasts. We are planning to interview folks that are experts in this

field to add to the discussion. We wanted to just get started. Not, this isn't about the

basics of marketing. We're going to assume the listeners for this podcast know the basics of marketing,

although we might want to do a podcast on that in the future.

So this is really more for you're an existing small business owner and you're challenged with

this subject of where do I start, where do I spend the money? Do I need a plan? What's the

...