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From Gimlet, I'm Josh Muccio and this is the pitch. On today's episode, two founders make their pitch for an easier way for women to shop for their most basic

commodity. But what happens when the investors you're pitching have already been burned by your

competition? been burned by your competition. Phil Nadell is with forefront venture partners.

When he invests, he takes an active role

in helping to build a company

by focusing on the fundamentals.

If you build that data set out, it could be very, very valuable.

Jillian Manis is with structure capital.

She sees the founder as the key to success for any startup.

You are scrappy, you are confident.

...