20 Growth: Why Retention Defines Product Market Fit, What is Good Retention Levels Today, The Most Counterintuitive Elements of Product and Growth & Why So Many Startups Mess Up Hiring For Growth Teams with Brian Hale, Head of Consumer Product & Growth @

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The Twenty Minute VC

Finance, Venturecapital, Tech News, News, Siliconvalley, Technology, Investing, Startups, Business

4.4 • 637 Ratings

🗓️ 6 April 2022

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Brian Hale is Vice President of Consumer Product & Growth @ Doordash. Before joining Doordash, Brian spent an incredible 10 years at Facebook, most recently as VP of Product Growth working across Instagram, Messenger, Whatsapp and more. Prior to Facebook, Brian was Director of Growth @ Uptake.com and it all started for Brian in 1999 working at ACDSee in Canada where he was asked to “figure out that search engine thing”.

In Today’s Episode with Brian Hale You Will Learn:

1.) Brian Hale: Entry into Growth:

How Brian made his way into the world of growth from being a "marine ceramic engineer"?
What were 1-2 of his biggest takeaways from his 10-year journey with Facebook?
What are 1-2 of the biggest misconceptions about the Facebook growth team?

2.) When is the Right Time:

When is the right time for startups to hire their first growth leads or reps?
How should the founder allocate resources to the growth team? Hire new designers, engineers etc for the team or pluck them from existing teams within the company?
What are the biggest mistakes startups make on the timing of this hire?
How can startups accurately assess whether they have product-market-fit?
What levels of retention suggest PMF? How does this change by industry?

3.) Who To Hire:

Step by step, how does Brian structure the interview process for all new growth hires?
What are the must-ask questions for growth leaders to ask candidates in interviews?
What are the clear signs and answers that suggest a 10x growth hire? How do the very best interact with data? What do they really hone in on?
What literal tests does Brian do to determine the quality of a hire? How do the best perform?

4.) Onboarding and Integration:

What is the optimal onboarding process for all new growth hires?
What can leaders do to set their new growth teams up for success?
What are the biggest ways new growth hires can mess up in the first 60 days?
What have been some of the biggest challenges for Brian in his onboarding at Doordash?

Transcript

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0:00.0	This is 20 Growth, one of my favorite shows that we do here at 20VC, and this, my friends,
0:04.3	is the show where we interview the best growth leaders in the world, revealing their tips,
0:08.3	tactics and strategies when it comes to scaling the best growth teams.
0:12.1	Today, I'm so excited to be joined by an OG of the world of growth, Brian Hale.
0:16.5	Brian is vice president of consumer product and growth at DoorDash.
0:20.0	Before joining DoorDash,
0:21.3	Brian spent an incredible 10 years at Facebook, most recently as VP of product growth, working across
0:26.4	Instagram, Messenger, WhatsApp and more. And prior to Facebook, Brian was director of growth at
0:31.2	Uptake.com. And it all started for Brian in 1999, working at ACDC in Canada, where he was asked to figure out what search engine thing
0:39.8	really meant. I do have to say, this was such a fun one to do, huge thanks to Casey Winters
0:44.1	at Eventbrite for the intro, and to Luke Levesk at Shopify for the questions. Really do so appreciate
0:48.7	that. But before we move into the episode today, if you're a founder or running a startup,
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	...

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