20.30: Using Why To Shape Tone
Writing Excuses
Mary Robinette Kowal, DongWon Song, Erin Roberts, Dan Wells, and Howard Tayler
4.6 • 1.4K Ratings
🗓️ 27 July 2025
⏱️ 22 minutes
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| 0:00.0 | In today's fast-changing digital world, proving your company's trustworthy isn't just important for growth. |
| 0:06.6 | It's essential. That's why Vanta is here. Vanta helps companies of all sizes get compliant, fast, |
| 0:13.0 | and stay that way with their proprietary AI, automation and continuous monitoring. |
| 0:17.8 | So whether you're a startup tackling your first SOC 2 or ISO-27-001 or an enterprise |
| 0:24.6 | managing vendor risk, Vanta's trust management platform makes it quicker, easier and more scalable. It even |
| 0:31.3 | helps you complete security questionnaires up to five times faster, so you can close bigger deals |
| 0:36.7 | sooner. And the impact? According to a |
| 0:39.3 | recent IDC study, Vanta customers cut over $500,000 a year in costs and boost productivity by three |
| 0:46.9 | times. Establishing trust isn't optional. Vanta makes it automatic. Visit vanta.com slash go to sign up for a free demo today. |
| 0:55.9 | That's V-A-N-T-A.com slash G-O. |
| 1:00.1 | This episode of writing excuses has been brought to you by our listeners, patrons, and friends. |
| 1:05.7 | If you would like to learn how to support this podcast, visit www. |
| 1:09.9 | www. patreon.com slash writing excuses. |
| 1:15.2 | Season 20, episode 30, |
| 1:18.7 | this is writing excuses. |
| 1:22.3 | Using Y to shape tone. |
| 1:24.9 | I'm Howard. |
| 1:25.7 | I'm Mary Robinette. |
| 1:26.8 | And I'm Dan. Today we're going to be talking about tone. Now, I. I'm Mary Robinette. And I'm Dan. |
| 1:28.3 | Today we're going to be talking about tone. |
| 1:30.2 | Now, I know that we did a whole episode in season 18 on tone and mood. |
| 1:37.7 | We're coming back to tone because I love talking about it. |
... |
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