2: Your Business Shouldn’t Make You Miserable. How to Ensure It Doesn’t with Trevor Mauch, Founder of Carrot.com

BiggerPockets Business Podcast

BiggerPockets

Business, Careers

4.8 • 696 Ratings

🗓️ 7 May 2019

⏱️ 79 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Think about your typical work day. Which activities drain you? Which energize you? And which do you wish you were doing more of? Asking these questions changed Trevor Mauch’s life for the better. In this episode, he guides us through an exercise that can help you do the same! For Trevor, it all began after a scary wake-up call. It wasn’t that his software company wasn’t doing well. In fact, Carrot—which builds high-converting websites for real estate investors and agents—recently landed on Inc.’s list of fastest-growing companies. Trevor even had enough cash to buy the domain name Carrot.com for a jaw-dropping sum (you’ll learn just how much). Instead, the wake-up call was a near-tragedy brought on by his hardcore “hustle and grind” mentality. At that moment, Trevor realized that working nights and weekends wasn’t sustainable. It also wasn’t helping the company, because that routine wasn’t allowing him to grow as a leader. Today, Trevor reveals the system you can use to delegate tasks that drain your energy (even if you’re great at them!). He also drops some great tips for ranking higher in Google and how creating local “content with context” can help you beat out bigger, better-funded competitors. And he reflects on how building a strong, clearly-defined brand has helped attract some of his most valuable team members. The result is an episode that’s part motivational speech, part marketing masterclass. So download, subscribe, and leave us a rating and review if you enjoy it! In This Episode We Cover: How Trevor started his journey to entrepreneurship Building a valuable asset that matters Predictable, consistent finances Focus on unique abilities Singular focus on the big thing Why he thinks building a company around your passion is a path to potential failure The Energy Audit How to build a strong brand Importance of having a great team Practical tips for ranking on Google The domain name story And SO much more! Links from the Show Matt Faircloth's BiggerPockets Profile What Is Your Energy Ratio? GoDaddy Agora Publishing Russel Brunson Mastermind Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	So, you want to be a marketer. It's easy. You just have to score a ton of leads and figure out a way to turn them all into customers. Plus manage a dozen channels, write a million blogs and launch 100 campaigns all at once. When that's done, simply make your socials go viral and bring in record profits. No sweat. Okay, fine. It's a lot of sweat. But with HubSpot's AI-powered marketing tools,
0:23.2	launching benchmark-breaking campaigns is easier than ever. Get started at HubSpot.com slash marketers.
0:30.5	Hello, blue skies. Hello moving onwards and upwards. Hello, taking control of your money.
0:37.9	Say hello to tax-free investing.
0:40.7	Open a Stocks and shares, ICER,
0:42.8	and act by the 5th of April to get 100 to 3,000 pounds cash back.
0:47.8	Cargreaves lands down.
0:49.4	Hello Life.
0:51.6	Register and add or transfer £10,000 plus.
0:54.1	You may get back less than you invests and tax benefits vary.
0:56.7	For terms and conditions, see hl.com.uk.org slash ISA.
1:00.9	This episode is brought to you by Vanta. Stressing over cybersecurity, whether you're a startup, growing fast, or already established.
1:08.7	Vanta can help you get ISO-27,001 certified and more.
1:13.7	Plus, it allows your company to centralize security workflows, complete questionnaires up to
1:18.8	five times faster, and proactively manage vendor risk to help your team stay compliant.
1:24.4	Head to vanta.com slash Spotify to learn more.
1:28.9	Welcome to the Bigger Pockets business podcast.
1:32.7	Show number two.
1:34.4	Once I made that mindset shift that the business does not have to be your passion,
1:38.0	it should fuel your passion.
1:39.5	I'm like, oh, okay, that's what this is about.
1:44.3	Welcome to a real world MBA from the School of Hard Knocks, where entrepreneurs reveal what it really takes to make it.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from BiggerPockets, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of BiggerPockets and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.