2: Inside the Influencer Industry: Top CEO Tells All
Trading Secrets
Audioboom Studios
4.9 • 5.7K Ratings
🗓️ 24 May 2021
⏱️ 61 minutes
🧾️ Download transcript
Summary
We are cracking into the vault on the Influencer industry with the Joe Gagliese, CEO and Co-Founder of one the largest Influencer marketing companies in the world. How much do influencers actually make, who makes the most and what are their strategies behind it, the future of the influencer industry and much more. Joe spills the tea of all things money and strategy to an industry that is too often overlooked and not discussed, Social Media Influencers.
Produced by Dear Media.
Transcript
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| 0:00.0 | The following podcast is a deer media production. |
| 0:16.0 | Welcome back to another episode of Trading Secrets. Today we are opening the bell and discussing |
| 0:21.2 | all things influencer marketing and just the insane wild wild west of a world that lives behind |
| 0:27.7 | influencers and the monetization of their social media presence with none other than the co-founder |
| 0:33.8 | and CEO of viral nation Joe Gallyase. Viral nation is the world's largest influencer talent agency |
| 0:41.6 | and they secure brand and social media endorsements for all different influencers A to Z, |
| 0:47.1 | micro to A list celebrities. Now in our first episode we talk with Dean Ungler who discloses some |
| 0:52.2 | of the social media deals he's done. The best ones, the worst ones, the most lucrative and he even |
| 0:57.3 | talked about the most embarrassing but one takeaway from that podcast is how the social media influencing |
| 1:03.4 | space dug him out of a whole lot of debt he couldn't have ever imagined getting out of. Now today |
| 1:10.0 | we're taking into the conversation to the next level but we're talking all things. We're talking |
| 1:13.9 | how to become an influencer, what people should know about the future of social media and some of |
| 1:18.9 | the biggest and wildest things Joe has ever seen. We talk about what people are paid, what the |
| 1:24.8 | contracts look like, how the amounts are actually determined and Joe even takes a stab at how much |
| 1:30.9 | I make on an annual basis and listen we're getting comfortable with talking about money so I give you |
| 1:37.0 | the answer. Joe tells us the percentage of kids right now that want to be influencers when they grow |
| 1:42.6 | up. He talks about how the industry has become so important for everyone whether you have one follower |
| 1:48.1 | or you have millions for kids growing up. Even he talks about how politicians today can't be |
| 1:54.4 | politicians without a social media presence. Now what type of social media presence and what type |
| 2:01.6 | of social media influencers do you think did best in 2020? Joe tells us and who do you think makes more |
| 2:08.3 | money? The crazy or rated wild bad ass personalities are the cute g rated personalities. Joe breaks that |
| 2:17.7 | down. We also talk about how COVID absolutely can't have pelted the space into a world Joe always |
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