2 Huge Changes Coming to Instagram | Quick Tip Tuesday - 511
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.7K Ratings
🗓️ 31 August 2021
⏱️ 7 minutes
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Transcript
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| 0:00.0 | Hey, what's up and welcome back to today's episode of Build Your Tribe. |
| 0:06.7 | In today's episode, there's going to be a very quick, quick tip Tuesday about two huge |
| 0:11.1 | new changes coming to Instagram. |
| 0:13.2 | And really, one is a change and one is more of a clarification, if you will, or a new |
| 0:19.4 | insight directly from the head of Instagram. |
| 0:22.6 | Let's start with that one. |
| 0:24.0 | Adam Mausrie, the CEO of Instagram, made an announcement recently, breaking down how |
| 0:28.6 | the search function works on Instagram. |
| 0:31.6 | He was talking about what things are and are not searchable. |
| 0:34.9 | Some of the things that he mentioned that are searchable and aren't searchable were |
| 0:38.5 | expected and things that were already widely known, such as keywords that you put in |
| 0:43.4 | your bio. |
| 0:44.4 | Those are searchable. |
| 0:45.4 | Your username, of course, that's searchable. |
| 0:47.8 | Your caption, of course, the words you put in your caption makes your posts searchable. |
| 0:52.9 | But the big takeaway, the big new insight from his presentation was that hashtags are |
| 0:58.7 | only searchable if they're put in your caption. |
| 1:02.6 | Now, what does that mean? |
| 1:04.6 | That means that if you put your hashtags in your comments, you can't search for and find |
| 1:09.5 | the post via the hashtags. |
| 1:12.7 | That means that you're still likely going to get the same amount of reach. |
| 1:16.0 | You're still likely going to see the same amount of people interacting with your posts. |
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