race the rudder raise the sales raise the sales captain and unidentified ship approaching over

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and more start converting your b2b audience into high quality leads Spent 200 euro on your first campaign and get a free 200 euro credit for the next one. Go to LinkedIn.com slash XXX to claim your offer. Terms and conditions apply. Welcome to the 1,000 Hours Outside podcast. My name is Ginny Hourage. I am the founder of 1,000 hours outside and I have just read a book I really, really love. You're going to be like, why is she even talking about this on the show? But it is so fantastic. It's called, and it looks kind of textbooky. So people, when I've been reading it, I take my books out in public, Doug. People are like, what are you reading? It's called super nerdy. I know, but it's fantastic. I liked it so much.

I learned so much.

It's called Guide to the Science of Reading, Translating Research to Reignate Joy and

Meaning in the classroom or in your home.

And one of the authors that's been by three people, Doug Lamov is here.

Doug, welcome.

Hi, Jenny.

Thanks for having me on.

I'm so excited to talk about reading and maybe even reading in the outdoors.

Yes, reading in the outdoors. That counts. People always ask, Doug, what counts as being outside? And it's like, well, take anything you do inside outside and you're going to have all of those extra benefits of the full spectrum sunlight and the surround sound of the nature sound. So take your reading outdoors. You can do that year round with your kids. This is a phenomenal book. It is so needed. You talk in here quite a bit about Dr. Gene Twangy, who's been on our show twice. She's like one of my. She's brother. Yes. Like favorite people, favorite author. She's this college professor. I just talked to her

the other day and she was reiterating that kids are not reading. They're not reading in high school.

They're not even being assigned books in high school anymore. Shocking. Then they're not being

able to read in college. And I have had a lot of conversations, Doug, about a couple things. First of all,

I talked to this man, Dr. Nicholas Carderis. He's an addiction specialist and he's talked to teens or late teens. They don't have any

mental imagery. So they'll read a book like Harry Potter and they can't imagine it in their

mind because they've not done it and all the imagination has been done for them through TV and

video games. And there are just major ramifications that go along with not reading.

So can we start with this situation that we're in and why it matters?

Yeah. It's such a great question. We are in the midst of a large-scale rewiring of the

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