1KHO 467: Flavor Is the Original Craving | Mark Schatzker, The Dorito Effect

The 1000 Hours Outside Podcast

Ginny Yurich

Parenting, Kids & Family

4.9 • 1.8K Ratings

🗓️ 22 April 2025

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if the root of our health crisis isn’t carbs or fat or sugar—but a missing conversation about flavor? In one of the most compelling episodes of The 1000 Hours Outside Podcast, Ginny Yurich sits down with author Mark Schatzker to discuss his groundbreaking book The Dorito Effect. Together, they explore how real food has grown increasingly bland while artificial flavor technology has skyrocketed—rewiring our brains, deepening our cravings, and sabotaging our nutritional wisdom. Mark explains how food that once satisfied is now engineered to deceive our taste buds and keep us coming back for more. This episode unpacks the startling truth behind “natural flavors,” the psychological science of overeating, and why modern diets fail. Mark shares the life-changing question every person should ask before they eat: Where did the flavor come from? With warmth, clarity, and hope, he outlines how our palates can heal, how our kids’ cravings are being shaped, and why a future of deeply satisfying, joyful eating is not only possible—it’s essential. This conversation will absolutely change the way you think about food. ** Get your copy of The Dorito Effect here Learn more about Mark and all he has to offer here Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You know that feeling when your kids are asking for another snack and you're thinking,
0:04.3	I just fed you, but you're also trying to avoid giving them junk.
0:07.7	Yeah, same.
0:08.7	That's why I love Thrive Market.
0:10.7	My go-to online grocery store for getting all of my healthy essentials delivered right to my door.
0:16.0	No crowds, no label reading marathons in the snack aisle, just real food that I trust.
0:21.8	I don't know about you,
0:28.0	but I want to pronounce the ingredients on my kids' snack labels. Thrive Market bans over 100,000 harmful ingredients, so I know I'm in good hands. Their team does the research, and I just click
0:33.3	add to cart. Right now my kids are obsessed with the simple mills crackers, perfect for lunch boxes,
0:39.4	and I love that Thrive remembers what we liked last time with their Buy It Again feature.
0:44.2	I also stocked up on primal kitchen sauces using their high protein filter, which is such a time saver.
0:50.7	Plus, Thrive Market gives back. They accept SNAPEBT and offer free memberships for low
0:56.5	income families through their Thrive Gives program. So when I shop, I know I'm supporting a brand with
1:01.8	heart. Healthy groceries simplified. Ready to make the switch? Go to Thrivemarket.com slash 1,000
1:08.6	hours for 30% off your first order, plus a free $60 gift. That's
1:14.2	T-H-R-I-V-E Market.com slash 1,000 hours. Thrivemarket.com slash 1,000 hours. Welcome to the
1:22.7	1000 Hours Outside. My name is Ginny Urich, I'm the founder of 1000 Hours Outside. And I have just
1:28.1	recently read a book that's been around for a decade, but it's new to me. And it has changed my
1:33.3	life. It is called The Dorito Effect, the surprising new truth about food and flavor. And the author
1:38.4	Mark Schatzker is here. Welcome, Mark. Thank you so much for having me. Great to be here.
1:44.2	So I found her book through Vonnihari.
1:46.7	When I read a book, I often give myself permission to buy one other book.
	...

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