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The 1000 Hours Outside Podcast

1KHO 41: Toys That Preserve the Creativity of the Child | Drew Vernon, Tonies | The 1000 Hours Outside Podcast S3 - E14

The 1000 Hours Outside Podcast

Ginny Yurich

Parenting, Kids & Family

4.91.8K Ratings

🗓️ 13 March 2022

⏱️ 42 minutes

🧾️ Download transcript

Summary

Stories, and storytelling, are such wonderful and even magical components of our lives - and especially the lives of our children. With the pressures to purchase toys to enhance development, we want to use the toys that nature provides us as well as toys that preserve the creativity of the child. Drew Vernon, Marketing Director of Tonies, joins us to talk about how the stories we fall in love with in the early days and years of our lives transcend simple entertainment - they teach us about the world and about each other. Join us as we talk about Drew's work with another iconic toy brand, and learn how his recent work at Tonies, with their tactile, screen-free Toniebox, is helping introduce pre-readers and developing readers to the wonders of narrative story telling. When children can just 'listen' to a story versus 'seeing' it played out in front of them, it sparks the creativity in their brain and challenges them to bring the story to life all on their own, using their imagination. You can get 15% off certain Tonies products with the code "toniepodcast" - certain restrictions do apply. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Welcome to the 1000 Hours Outside Podcast. My name is Ginny Erich. I am the founder of

0:06.4

1000 Hours Outside and we have today Drew Vernon. Welcome!

0:11.6

Hi Jenny, it's great to be here.

0:14.0

Thanks for having me.

0:15.0

That's great to have you.

0:16.0

So I've got your bio here and there's one thing I'm mostly interested in,

0:20.0

but we'll talk about that in a minute.

0:21.0

But Drew is the marketing director for Tony's.

0:24.7

Can you tell us real quick what Tony's is?

0:27.1

Yeah, Tony's is a screen-free audio system for kids.

0:30.5

It uses figures to play songs and stories and children as young as two or

0:34.7

three can operate it on their own they just put a figure on the box and it'll

0:38.0

play whatever the content Tony is programmed to play and then we also have

0:41.8

creative Tony's which come blank which kids or

0:44.9

parents can program with their own audio content.

0:47.4

Yeah it's super cool it's definitely a whole it was a whole like when our kids were younger, it was like, well, how can they play music outside of an iPad or something like that?

0:57.8

So that's awesome.

0:59.2

So your marketing director for Tony's, you partner with schools, museums, and libraries to promote

1:04.9

screen-free education for children. Toni's is one of the Fast Companies

1:09.7

2021 most innovative companies in the education category.

1:14.4

You also led the US preschool business for LEGO.

1:18.3

That really peaked my interest.

...

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