I'm 19 keys and this is high level conversation.

And so our ability to be able to have these long lasting names and brands and create new

symbols in the culture that represents our prosperity, our growth, our class, our wealth,

that's key.

So you have to think about it bigger because they're going to automatically leverage the

narrative that you can't do better than when I'm going to give you, right?

Maybe not right now, but in the future I can.

And if I hold on to this, my children are going to be doing better.

And they got more leverage.

Whatever their better is, I have to value what your better is.

Right.

I don't value your better because I value what I think is better.

Exactly.

What you ever see me, I said, court side, I'm always a sire.

Yeah.

And all the players from both teams when they see me, they looking, who's that guy?

Yeah, I'm in black luxury.

We got better than that stuff you got on.

We got to stop.

You said something earlier, you got to stop creating these beautiful brands.

And then, once you get the money, the way you showcase the celebration of your success is

by buying everybody else brand and stepping outside like, look, I made it.

...