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4.8 • 2.7K Ratings

🗓️ 10 March 2023

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of High Level Conversation, host 19Keys sits down with special guest Sia C. to discuss the ins and outs of sneaker culture. They delve into the psychology behind the Jordan brand's success in selling the same sneakers each year since their initial release. The conversation also touches on the debate surrounding Kanye West and Virgil Abloh's status as black-owned fashion designers, as well as the potential impact of AI on the industry. Don't miss out on this insightful conversation!

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Transcript

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0:00.0	I'm 19 keys and this is how I love how I'm a 6-8.
0:04.8	You know, even with Jordan's the ability, yes, to get people to buy the same shoe over
0:10.3	and over and pay more.
0:11.3	And pay more if you're less and quality.
0:13.3	It's like sneaker culture is crazy right now.
0:15.7	The resell is high as hell.
0:17.3	People to buy it, 500% mark up on shoes.
0:20.0	That just came out the same day.
0:21.4	It's like I'll pay for myself for a shoe like, like say like the Jordan 16s, right?
0:26.0	Yeah.
0:27.0	That's the 2001 shoe.
0:28.0	I'm a favorite shoe, but that's about five times for a markup because you can't buy it
0:33.3	no more.
0:34.3	It's a classic.
0:35.5	But people will buy the shoe that come on Saturday for $1,000.
0:39.1	That's 220.
0:40.1	Bro, when they do that, like I'm not doing that.
0:43.2	That's when you get a brand like that.
0:45.0	Once you get a brand like that, it's in order.
0:46.6	No, that's buying acceptance.
0:47.6	Yeah.
0:48.6	Because you're like, oh, I have this, it might be rare.
	...

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