We are in the age of social media, so how do you use that to your advantage? How do you create a platform that helps you reach your career goals? What content should you create to target your desired audience? Today’s guest, Kerwin Donis, shares how he and his brothers have built the platforms that have helped them partner in over 600 units of apartment syndication deals. The Donis Brothers have a wide range of platforms, from YouTube to TikTok, where they document their journey and share their wealth of knowledge. They have about 12,000 followers on Instagram and 63,000 on TikTok, but their main focus is their podcast. Kerwin, the head of their social media, says their initial goal was to document their journey and build credibility as young investors. While that is still their goal, they have become more strategic about what they post and the audience they post for to grow their platform and their online community.  So how do you begin? You begin now—stop waiting! Kerwin emphasizes that when you start, it won't be perfect, and that's okay. Create the content you’d want to consume, aim to entertain and educate, and the rest will come. The benefits of building your platform are endless because you never know who you’re reaching—whether that be a future mentor, partner, or client. There is no better time to start your social media journey and no better place to start than this episode!  In This Episode We Cover Building a platform with little knowledge (it’s not as hard as you think) How to manage different social media platforms and decide which one should be your primary focus  The various benefits of building a platform and how to get the most out of your platforms Content marketing and how to target your ideal audience Creating content without a big team and how to keep yourself accountable Lead magnets and how to use them to increase your marketing efforts  And So Much More! Links from the Show Ashley's Instagram Tony's Instagram BiggerPockets Real Estate Rookie Youtube Channel Real Estate Rookie Podcast Real Estate Rookie Facebook Group $1M in Real Estate in Just 1 Year (and How You Can Do It Too!) How a College Dropout Got a Seat at the Millionaire Investor Table Lili Thompson's Youtube Channel On the Market Podcast BiggerPockets Forums Pat Flynn's Website Smart Passive Income Your First Real Estate Investment Podcast Derrick Acuff's Instagram From Restaurant Waiter to 100+ Deals in Only 4 Years w/ Derrick Acuff Grant Cardone's Website Venmo How to NOT Go Bankrupt: 5 Mistakes New Investors Make  Connect with Kerwin: Kerwin's Instagram The Donis Brothers Website The Donis Brothers Instagram The Real Estate Monopoly Podcast The Donis Brothers Youtube Channel Check out the full show notes here: https://biggerpockets.com/blog/rookie-199 Interested in learning more about today's sponsors or becoming a BiggerPockets partner yourself? Check out our sponsor page! Learn more about your ad choices. Visit megaphone.fm/adchoices