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The Game Changing Attorney Podcast with Michael Mogill

199. Jesse Cole — Change the Game, Break the Rules, and Create an Unforgettable Experience [Encore Edition]

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Business, Marketing, Management, Entrepreneurship

5.0539 Ratings

🗓️ 19 September 2023

⏱️ 46 minutes

🧾️ Download transcript

Summary

The Savannah Bananas is an unconventional, one-of-a-kind baseball team that came straight from the mind of Jesse Cole. Despite the odds being stacked against him, Jesse built an empire that has sold out every single game since their first season and has a ticket waiting list in the thousands. This is not your average team — and this is not your average leader. In this episode of The Game Changing Attorney Podcast, Jesse and Crisp Founder & CEO Michael Mogill sit down to discuss: The power of standing out in your market Why creating a niche will skyrocket your brand How to win by focusing on your fans first Links & Resources Episode Show Notes The Savannah Bananas P.T. Barnum Walt Disney Find Your Yellow Tux: How to Be Successful by Standing Out by Jesse Cole Fans First: Change the Game, Break the Rules & Create an Unforgettable Experience by Jesse Cole Boston Red Sox Fenway Park Coldplay TikTok Jimmy Fallon The Harlem Globetrotters

Transcript

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0:00.0

We're at 1926 ballpark.

0:04.1

It's a Cowboys Stadium where there's chandeliers and marble.

0:07.3

We will never win that game.

0:10.3

That's Jesse Cole, best-selling author, marketing expert, and the owner of the Savannah

0:14.8

Bananas.

0:16.3

But I believe we could win the greatest show in sports.

0:29.6

I'm Michael Logel, founder and CEO of Crisp, the nation's number one law from growth company. I've built my business through practice, not theory.

0:32.6

Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,

0:38.3

earning a spot on the Inc. 500 list of the fastest growing private companies in America.

0:42.7

Our approach has been to take everything we've learned about generating massive growth within

0:46.2

our own organization and help the country's most ambitious and committed law firm owners do the same for theirs.

0:51.6

In each episode of this podcast, I sit down with innovative market

0:54.7

leaders from the legal industry and beyond to learn from those who thrive in the face of adversity,

0:59.6

challenge the status quo, and define what it means to be a true game changer. Today, we're

1:04.7

revisiting one of our most popular episodes from the podcast where I sat down with Jesse

1:08.5

Cole to discuss how to stand out in your marketplace,

1:14.2

drive explosive growth, and inspire fanatical loyalty.

1:18.8

We had the whole stadium in the players singing, look at the stars like how they shine for you,

1:20.3

and everything, it was all yellow.

1:25.2

And I remember the first time I did it, and I looked at the stadium and saw thousands of lights and the whole stadium singing.

1:27.2

And I was like, there's nowhere in the world anyone will ever experience this like this.

1:31.6

That's coming up on the Game Changing Attorney podcast.

...

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