What do you keep in your desk drawer? What do you keep in your pantry or wherever is

close at hand? For me, I would say always have a selection of protein bars. Sometimes I

might just have one, but I often have a choice because there are just so many of them out

there these days. Some of my favorites are from Good Snacks and Vega as well as the classic

Cliff, but of course there aren't many, many more. Now, I tell you this not because it is an

ad, but because it is a listener question. The listener we're going to feature in today's Q&A

is launching their own and it sounds incredible except for the taste. One small problem there,

but they assure us they're working on it. So they're going to have to solve that themselves.

Otherwise they're wondering what are the next steps to making their all-in bar a protein

packed profitable creation? Protein packed, profitable creation, like a nutrition bar that makes

money. That's what we're talking about. What is the best way to get to market detailed

question and my answer coming up after this actual ad from our real sponsor?

Hey Chris, this is Emma from Austin and I've been following your projects for a couple

of years. I've been to the new kind of protein snack I call the All in Bar. It works for

people with almost every dietary restriction, including gluten free, vegan and low carb.

As for how it tastes, well that part is a work in progress, but I'm also thinking ahead.

What are the steps to getting to market with my all-in-one bar? How can I be on the shelves

at Whole Foods one year from now? Thanks for any advice you can share with me.

Emma and Austin, thanks for the question. Hope you're doing well and I'm excited to hear

about this challenge. Let's think about it. The All In Bar, great name by the way. Let's

go all in with one bar to rule them all. How can you in fact be on the shelves at Whole

Foods? Also, I love the specificity of the goal. Whole Foods one year from now, let's

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